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Memes – pronounced meems, not me-mes, because you’d be surprised how many people still don’t know that – are one of those global cultural touchstones that have become synonymous with the internet.
Pre-world wide web, it used to be global events that united us, such as the 650 million people who watched the 1969 Moon landing, or the 750 million who came together to watch Prince Charles and Diana’s 1981 wedding. But these days, with the dissemination of content across too many platforms to count, it’s unlikely the world will ever collectively come together in the same way to witness history in the making.