The Mechanics of Temptation and Procrastination
May 30, 2021Caltech
If you plan to cut sugar out of your diet, will you? Economic models make predictions about when people will or will not take certain actions, and when procrastination and temptation will get the better of us. Generally, the models state that your actions are consistent with your plans; if you plan to reduce sugar for the next month, you will.
New Caltech professor of economics Charlie Sprenger is poking holes in these models. He designs experiments to test how people behave when faced with various decisions, ranging from food choices to the implementation of vaccination programs and more. His experiments have shown that the standard economic models of behavior are not consistent with how people act in real-life settings, and these findings suggest the need for new public policy strategies. For instance, what are the best ways to encourage people to make healthy food choices for themselves?