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Coronavirus has had a massive impact on fmcg sales. Not just in terms of shifting huge volumes of trade from the hospitality sector to retail, but at a category level. Understandably, it seems Brits are trying all they can either to avoid catching Covid, as seen with massive spikes in sales of ultra-strong household cleaning products and antibacterial gels, or through building up their immune systems with vitamin supplements or foods from mushrooms to spinach.
So surely then, faced with a global pandemic of a disease that attacks the respiratory system, you would expect to see smokers quitting in their droves and a noticeable decline in tobacco sales?