Top 10 Reasons Why Streaming Media West is Better Than NAB and IBC
In late June, Mobile World Congress officially kicked off the return to in-person conferences for our industry and, with apologies to T.S. Eliot, did so not with a bang but a whimper. The event usually brings more than 100,000 to Barcelona, but this year, a paltry 10,000 attended—half of them from Spain. That doesn’t bode well for NAB, and rumors are swirling that IBC won’t happen in person. We can speculate on the reasons, but they all share one thing in common: They’re mostly pertinent to massive shows with many international attendees.