million coca—cola bottles have been produced. more than 2.5 million won't be recycled. coca—cola said they have been clear that the challenges are great, and that through world without waste they are hoping to shift the mind—set from being the face of the problem to being the leader in finding solutions. they say they're making good progress, but have a long way to go. if coca—cola do achieve their goals, they will set a standard for the industry. coca—cola categorically can make a difference. | they have the scale, - they have the brand expertise, they have the capability to really drive change. i but critics think even meeting their pledges would not be enough. recycling is a good thing, but that's only part of the solution. the solution would be to turn the tap off. we really need to see governments step in. we need to see clear binding targets that force companies to reduce plastic.