Competitive, we will look to see if its more valuable in someone elses hands. The deal comes after allergan rejected and offer from Valeant Pharmaceuticals and activist investor bill ackman. The client and auto manufacturing come utilities and mining drag down overall Industrial Production in the United States last month stop it drop surprising many economists. U. S. Manufacturing is seen as key to the world economy, especially with todays news that japan has slipped back into a recession. Startup Hampton Creek is not backing down from unilever, which is suing the start up over its eggless product. Claims that the word mayo is misleading. From the ceo. Nse we never started the dam thing to be an alternative or substitute. We started it to be right there in the honda meant ill are cookie aisle when we do that with everyone else. We think thats how i did big wins. He says hamden creek is signing to countersue unilever. Er and spotify strike a deal subscribe too spotify premium will be able or tracks play their no comment after taylor swift pulled her content from spotify. Now to our lead in the workplace. Some Companies Even block employee access, but now facebook is trying to break into the enterprise market, testing a new product designed for workers. It is called facebook at work and allows coworkers to connect with each other using the traditional facebook tools like messenger and newsfeed. This is according to a person familiar with the matter he says it could debut publicly in the next few months. If it goes ahead, what does that mean for Companies Like linkedin and microsoft which bought yammer for a billion dollars . Cory johnson is with me in the studio. We have the author of the face theeffect close companyk effect. Your provides social tools for businesses. How big a deal do you think facebook at work could be . Hi, emily. I spent years trying to explain to investors why facebook would like you said,so yammer was basically founded to bring social networking inside the enterprise. I think it is a real business opportunity, but i think there are a bunch of reasons to wonder whether facebook would do rything it needs to do reasons like what . To be crisp about what the market is, its for businesses to outsource their internet to be run by facebook. That is the Software Businesses are looking for. The reason we thought that would happen is because employees do want their internet to look and feel like a social network. Has thedoubt facebook design expertise to do that, but ill do wonder on the Security Side if they are going to want to do all the things that Companies Want them to do and theres a question about whether they can convince enterprises and employees that none of the content would be comingled with the consumer facebook and explain to people how these products are separate. It would be a headache for them. Issue and theres the question about whether there a Business Model for them. They would have to sell it and that Enterprise Sales is not something facebook has done in the past. Let me ask you does this signal expanding ambitions for facebook . Facebooks ambitions have the exception of withgram and whatsapp, much approval at work, certainly most people do use facebook at work and some companies block it. There are a lot of reasons why facebook would want this to happen. Has goodavid sacks points as to why companies why might want to be cautious. It is something that has up to now been rejected for up to six or seven years. People andsomething companies are going to be interested in using or is it like google launching google plus and facebook launching grass search, trying to get into whereothers territory there is already a monopoly . I think companies do want to use social networks that work but you also want applications on top of that that employees need at work. World, photos is the killer app on facebook. In the business world, it has to be something different. I think that something is probably filesharing. In order for this to work, facebook would have to develop not just the basic social features, but have to invest a lot in filesharing or other applications and that would take so itnto a drop box, sounds good on the surface. If they want to go down this path, they really have to commit to it and make it a sustained an element priority for years. Toont know how core it is them if they really want to do it. David kirkpatrick, someone reid hoffman,nd the founder of linkedin has said for years that people want their professional and personal identity separate. But do they want separate companies to pursue these identities . Thats a good question and lets face it linkedin is not trying to do this exactly. They are doing great things and the fact is there is no monopoly at this point. Most companies do not use internal collaborative tools. Despite the fact that yammer has done better than anyone else, it is now owned by microsoft. Theres not a major player that commands the marketplace because most companies are very poor at managing internal collaboration. Most people still live their lives on email, instant messaging and texting. That is images and inefficient for the world we are entering when some bunnies need to innovate much faster. I think there is a market and the fact that people are on facebook and know how to use it is promising for this kind of but theres another issue which is Companies Want to hire young people and be cool for young people. If they can say to their potential hires that you can come here and do everything you do normally on facebook to work in our company, that can be appealing and i would see why companies would like it. How would you respond to that when you think of the companies that overlap, whether it is is there ane opportunity here . I think there is a market opportunity. I think facebook is going to learn a lot of things we figured out which is that sales is important and having Business Applications is important. They would give it away. Keep in mind. If they give it away, is there something to be had . Companies dont have to pay for it. Model ifs the business they are going to have to devote a lot of their development roadmaps, building the apps and features a need to compete with these other players which would include microsoft and salesforce you are effectively giving away their social networks for free as part of the bundle . Whats the business reason for doing that . Especially if they are separate products. Main basicnot be the product, this would be a completely separate product that looks and feels like facebook. Im curious why they would do it. For advertising . We will have to leave it there. Thank you both. We will continue to follow it as we learn more. Apple just opened up its app store to 4. 5 billion chinese credit card holders. Users of the most popular payment card in china can now make purchases in the apple app store. Apple struck a deal with China Union Pay for one cap purchases. Union pay has a monopoly on Bank Card Clearing in china and has issued more than 4. 5 billion credit and debit cards around the world. Will it help apple win even more customers in the worlds most populous country . Brian buchwald, ceo of a provider of Business Intelligence for western brands looking to succeed in china joins me. This is an interesting deal. We know that apple, tim cook and have been talking, but what is the significance of this . This is a nice surprise and i think its much more important pay deal. N even and ali its basically a Clearing House for about 4. 5 billion cards and gives chinese users access to the apple store like we have in the states. Rather than having to go through a cumbersome process to buy and leverage and cap, its as simple as it is for us in new york and san francisco. What is the phenomenal difference between the way people in china are paying for what they are buying, whether its in stores or online than the u. S. . Im always struck by europe ersus the u. S. China was very much a savings culture not a credit economy. People usually paid with cash. What alibaba has been able to do is take that model and bring it to mobile devices and other places. We have also seen the rise of a credit culture in china where now middleclass and wealthy consumers are buying with credit cards will stop that is what makes this feel so important for apple and important for China Union Pay because the Chinese Consumer can seamlessly by with their debit card from apple just like they can again here in the process theyhis were going through for quite some time. Thisat is your take on deal . Is it something thats not too far behind . The truth is its a little bit like saying what is the importance of paypal and apple deal once you have deals with visa, mastercard and american express. Its helpful and will get leverage, but the thing about a middleman they have cut out the middleman. Now it is the bank working directly with apple. It lessens the need for that partnership. Buchwald, we will continue to follow this story. Data is collected every second by the Weather Channel companys 64,000 stations. We will be back with how one cloud in particular is helping the Weather Service keep its forecast accurate. Welcome back. Im emily chang. The Weather Company, best known for the Weather Channel relies on her new kind of cloud for 3. 2 billion forecast locations. Partnered with Amazon Web Services to analyze massive amounts of Data Collected from over 64,000 stations around the world. Cory johnson checked in with the Weather Company chief Information Technology officer. Everybody knows the Weather Channel. It is a great asset, but we have expanded into the digital space. 170 million downloads of our app around the world. A massive api platform and 150,000 transactions a second powering ils eight. Samsung, dell, microsoft you name it. Aviation, energy have you built this from the ground up . How has this company come together . It basically has been built from the ground up. We have a Big Partnership with to movend our ability our infrastructure and resources. Science is ours, the Computer Sciences hours. Weve brought the best of the atmospheric and Computer Science together to create the worlds best Weather Forecast on the worlds most scalable data platform. This is what the business looked like before you went to aws and what it looks like now. We were focused on our own businesses and focused more internally. As we have expanded that and have publicrmat to facing api, the power of most of the weather apps that you see, the power of the mobile devices running ios eight and google now , and enabled android, we are more outwardly focused around helping take our data what do you mean . You always focus on the customer, so what do you mean youre more outwardly focused . Were helping other people take our data and use it in their business will stop if you are in the mobile space, the default widget on the iphone is our data. We did not build that out, but we are providing the data and it. Nce behind its behind it takes weather data and consumer data and intersex that to give you the right ads at the right time and right place. Like copper tone when its sunny and umbrellas when its raining . Its a little simplistic, but yes all stop it can get really detailed think about beer sales. Be impacted by weather and so can umbrella sales or cantaloupe sales, hairspray everything. There isnt a product or good or theice that is affected by weather every day. I would imagine that by i. T. Hassles to amazon come you to focus more. We do get to save money. What kind of savings are you talking about . Some of our services are two thirds less. It is significant. The impact of money savings is important. The ability to deal with it, we had her teen data centers. 13 data centers running every type of code imaginable. We did get it the commission. We cannot help aviation customers, media customers come insurance customers, energy customers, retail customers we cannot help them with their business and understanding how their consumers are being impacted. Is reliability a different issue on the cloud . We run our environment in four regions around the world. We are built from the ground up to withstand individual outages. A run 150,000 transactions second and a Global ReactionResponse Time so that we can withstand spikes as well. Does an event like Hurricane Sandy does that allow you to scale up and go away . Traffic, weale in have sunny days, cloudy days and stormy days and our traffic patterns very. In the btb space, its more consistent. Is ready consistent. Our forecasting model runs pretty consistently. 3 billion locations updated every 15 minutes. The worlds most accurate forecast. Weather we have mobile apps or webpages, those really spiked based on the weather conditions and the traffic. Weatherjohnson with the company chief information and Technology Officer at the Amazon Web Services conference in las vegas. Up, kevin rose launches his latest venture. We will speak to the Google Ventures partner, next. It is 26 minutes past the hour, that means bloomberg tv is on the markets. Lets look at where stocks are trading a mixed session and it has been mixed throughout the day will stop the dow and s p are higher but the nasdaq is lower. Corporate earnings on the one hand helping to support some stocks and on the other, we have worse than estimated economic eta in japan as well as here in the United States. In terms of individual movers, shares of tyson food having their best day in almost six months. The largest meet profit processor report estimates that beat analyst reported earnings that beat analysts estimates. They say millenials are helping to drive demand for chicken. We will have more on the markets later. You are watching bloomberg west. Im emily chang. Is bigger always better . Kevin rose doesnt think so, necessarily. Is thender of digg founder of tiny. It allows users to send tiny photos and videos and its the first app to come out of his mobile incubator. Tiny 2. 0. Is launching he joins me now from new york. Tiny . S it seems a little instagram, vine, twitter combined. How do you describe it . When you think about some of experiences, they are very curated and you get time to get the filters right and describe what you are doing. This is about capturing this quick little moment. You cant enlarge it and its tiny things that live in your profile. A great example is last night, Ashton Kutcher came on and posted a photo of his baby and he did not want that blown up for all over the internet, it was a tiny thing he could send to people he cares about. How does it compare to Something Like snapchat, where you are sharing more crude or less edited moments . For us, its not really about that privacy. We have a model where you can come in. People are doing animated things over and over theres a bunch of things that you dont want to post and take the time to filter and we are not trying to compete with that. For us, there are a ton of Little Things you do throughout the day, whether you are showing your friends youre having a good i were having a beer. Its a tap and hold that gets pushed out to everyone. You also launched an app that tapegates news from cap wristwatch blogs. Why do you think this could be a big deal . Theres always a room for handcrafted him a niche markets. The internet is good at collecting all these people and bringing them together under one roof all stop there are large and enthusiastic logs whether youre talking about, and took collect jerseys or collectors of air jordans rich watt wrist watches are something that hundreds of thousands of people all over the world are very into. The luxury good space in general has not been touched. This is anything from vintage handbags to luxury watches, you name it. Whats, its an explanation its like to create a best in breed new zap along with tools for watch collectors. This is our first experiment in the luxury good space. People could say that it just another photo sharing app. Im curious to hear about your strategy when it comes to north you are trying to build apps that sink or swim . We went out and we were creating a new app every two or three months. We just wanted to get something out there and see what the traction is like. Now its even quicker to launch new projects. We are not pretending that we have the silver bullet. We just want to try a bunch of crazy ideas. If something doesnt work, we can pull it out and we just want to get something our users hands every few months and see if there are tractions. We will double down if it starts to take off and grow the team from there. You have a long history from cofounding digg to now. Ive heard other entrepreneurs say im just waiting for my unicorn, like my facebook or my twitter. How do you think of that as an entrepreneur . Added you have to go after things you are passionate about. We were sitting around and we realized that to post something new, it takes 45 seconds to a minute where you get the filters and get just the right angle or whatever it may be. What if we could remove all of those steps and take all the anxiety out of it will stop it was a personal passion, something we wanted to explore and i think it goes with the collectible space will stop the best entrepreneurs are always scratching their own itch. Something you know to be true that other people dont and you want to explore that and see if theres something there. How are you feeling since you left . Im curious why you made the transition you had other projects you are working on and now you are going into entrepreneurship. A venture capitalist, you get to meet a lot of awesome founders. You get to explain ideas and you get that Nervous Energy when you hear a good idea like you are part of the team. But you are really just sitting on the sideline. For me, i love the thing and creating stuff. Not so much be a sideline coach to get back on the field one more time. It feels really good. You let investments in the companys with Google Ventures launching a fund in new york. What is going on with that . One of my partners is heading up things over there. He moved out to london and we see europe is a great opportunity for us. That and otherat markets going forward. Google ventures has been a lot of fun. Im still bringing deals to the table. Watching a studio that helping them scale and grow has been a blast. . What is next whats the next scene or swim app . The key here is as an entrepreneur, you dont want to divide your focus and attention. You dont want to lodge launch 10 Different Things at the same time. We have two apps out there and that word in the wings. I dont think youll see another one until its not working. We will focus all of our app words on one thing. We are happy where we are at for now on im going to focus on refining those products. Always great to have you here. Diamonds may look cool on your finger, of course they do. But they may be even cooler inside your electronics. Why the will explain gems could lead to thinner and lighter devices, next. Today, we are looking at diamonds they may sparkle and look pretty, but they may also hold the key to making our electronics thinner and more energyefficient. Ahead. The year we know the diamond is a gem. We know it takes billions of years to form deep in the center of the earth. We know it is beautiful, expensive and rare, but diamonds can serve another purpose far beyond jewelry. It may just be the diamond is the foundation of the new era in Computing Performance will stop Computing Performance. Exit people understood all the technological applications one of the applications is your smart phone. Powere watched computing increase by leaps and bounds while our devices miniaturize. Phones started out the size of recs, but now they are pencil thin with the operating capability of a full computer. But that trend has one major impediment. Ask the core of these electronics the temperature is exceptionally hot. Usee is figuring out how to diamond as an alternative to the current techniques. Diamonds are able to incorporate directly on the chip or you dont need that same level of cooling. The enemy of performance electronics. Its also the enemy of size. Parts added to devices to keep them from overheating. The problem is they take up a lot of valuable space. We are at the point now where we cannot continue to make systems smaller. Theyre a sick metals on the bottom of these chips. Attaching a diamond directly onto microchips eliminates the sinks. R they heat it doesnt even better job of keeping devices cool. Thats because diamonds naturally diffuse heat. It is the best conductor of heat we know. But these are not your average mind diamonds. These are synthetic diamonds produced in labs. We take a substrate material, so this is a blank material we want to put diamond on top of plasmap we put it on a reactor. Methane and Hydrogen Gases are combined under intense pressure to form the diamond which bonds to the surface of the silicon wafer. Because they are so strong, they can be formed into incredibly durable but remarkably thin layers. You cut up the wafer into these discrete chips which you package and those are electronics will stop we are making the existing materials and devices more energyefficient, utilizing less materials, producing less weight , but ultimately developing the next generation. Bethe next generation will hitting the stores in the next 12 to 24 months will stop while we will see a great deal in performance, the change in price wont be substantial. The biggest misconception is the costwill stop includes things like that , methane is one of the most abundant molecules in the universe, so its very cost efficient. But its not just limited to consumers and electronics. That means the amazons and apples of the world are spending money to keep your data cool. Hugehey could see reductions in operating costs over the next few years as diamonds become more common in electronics systems. Being able to make devices that are thousands of times were thinner and millions of times more powerful and handle more data is very important not only for dressing todays albums but for continuing tomorrows electronics. Last year, they were able to charge a diamond, enabling it to charge electricity and giving it the potential to make our devices smaller and more powerful. It is an old story in technology there are limits and theres a new technology that bursts through those limits and opens up an entire world of possibilities. Sam grobart there. Be sure to tune in for the special airing tomorrow night at 9 p. M. Eastern. We will be looking at 10 innovations that will change everything you know about technology, food and medicine. Bottom line is coming up at the top of the hour. Mark crumpton is in new york with a preview. We will have a bloomberg sitssive Julian Castro down with peter cook and they will discuss the fha Insurance Fund and what it could mean for taxpayers. I will speak with dr. Anthony felty of the National Institute for health to get an update on the Global Response to the ebola virus. We will see you soon. You banksys use of can watch us streaming on your bloomberg tablet and bloomberg. Com and on amazon fire tv. Welcome back to bloomberg west. The secret of british street artist banksy is notorious for surprising lenders with its pop up urban murals. He spent a month spray painting art across new york city. Even using social media to for 30 days,t prompting a scavenger hunt. Its the focus of a new hbo documentary called banksy does new york. I asked him how new yorkers even knew he was in town. He announced he was doing a residency a couple of days before he arrived, so he replaced an image on his website with an image of a silhouette of a boy vomiting flowers and it indicated something was changing , so all of his fans had their hackles raised. Basically, he started the residency on the first day and posted that first piece, once people had started to recognize something was up, it caught fire through social media. How do we even know it was him . Thats the thing. You dont really know anything about him or her thats the idea, nobody knows anything as an individual. Pop usually thought of as a man. I think theres enough indications that it was in fact banksy. I got to hear your opinion about some of the outstanding questions about banksy is or ay a man and it man woman . I dont know anything about his identity. I cant say i know more about the individual. The film focuses on new york. Residency toanksy put a frame around the city and look at how people were affected by what he is doing. Im curious about that. What sort of reaction did he or she and his team give you to the film . They just wanted to make sure we were being accurate with our storytelling which is helpful for us. No one had done what we were doing, no one had looked at the residency as a whole. So there were a lot of questions. We were discovering the story as we went along and it was helpful as we were making the film to clarify certain points. Is your take away that this is one person or many . Definitely implemented by many people. I think it is obvious there is a team because of the scale of what they are doing. Whether there is an individual at the center of it, i cant really verify it. As far as they are concerned, there is. Everyone high everyone i have aslt with refers to banksy an individual. Explain how they use video campaigns to get the word out. They are quite skilled in their use of technology. That is what is so interesting about this residency. There is a history of street art existing online and growing in popularity because of the internet. Its something you used to have to go to the location to see. But i think right from the beginning, the idea was the show would play out online as it was in public. The internet is a street. I think it is playing with the idea of this new public space. How is it possible in the age of social media that we still have all of these questions that we dont know who he is . Anto their credit, its example of how meticulous they have been and how effective the project has been. The fact that nobody in the month has been able to verify who this person is a while he was in new york, it is interesting. He turned new york into gotham city. It was like batman running the streets of new york at night and people chasing after him. I understand you are working about working on a documentary on technology and sex. What can you tell us . Series with another hbo called sex now. Its a look at sexual culture in america and the Way Technology has changed relationships, all kinds of relationships. Is something that is as old as humanity and has remained practically unchanged. Now we see this very physical thing shifting in certain ways because of the internet technology. How sort of looking at technology is changing our lives and how social media is changing our lives through sex. Things like snapchat and s exting, are they good . I dont know if its good or bad, but it is affecting the way we interact with each other. We are looking at things like cook up apps and individual fetishes and how certain fetish cultures are now able to connect. Does new york the film appears tonight on hbo. Now its time for the bwest byte one number that tells a whole lot. How about 33 . A group did a study of nfl fans that they spend 33 more times on their devices and the average mobile user and 71 of them are on social media while watching the game, as i was not during the 49ers victory over the giants yesterday. That was a thrilling game for the niners. It is interesting nfl fans are a self selecting group that may not be as active on facebook if its going to be shared at work. Im a little skeptical. I think im on the side of david sacks. It reminds me of facebook trying search. Aph we will see. Thek you all for watching edition this it edition of this show. All the latest had lines all the time on your phone, tablet and on bloomberg. Com. From bloomberg World Headquarters in new york i am mark crumpton, this is bottom line. To our viewers in the United States and those of you joining us from around the world, welcome. We have full coverage of the stocks and stories making headlines today. They resultsirst from the Shanghai Hong KongExchange Link review. Us what an tells recession in japan means for