i, we're just going to write about like our friends. >> what kind of stories? >> oh, no. no stories. >> no stories? well, why am i watching it? >> because it's on tv. >> not yet. >> it was completely non-traditional. we decided to make a pilot. >> the second button literally makes or breaks the shirt. look at it. it's too high. >> and then the research came in. weak. >> but rick ludwin really believed in it. >> he said i could give you the money from the budget and you could do, i don't know, four episodes more of "seinfeld." >> the biggest change was elaine was added to the show. >> get out! >> and you know what? that feels like we have something. >> so what do you think about the new time slot? 9:00 on thursday, 8:00 central. >> name one famous nbc show that aired in that time slot. >> "cheers." >> it's a dangerous slot because they're handing you the biggest audience there is. if that audience starts watching