why is it more important, to you know, makeshire that you turn off your lights versus making sure you get your baby out of the back seat >> it's a baby. shouldn't we all be programmed to know that our babies are in the back seat. what are parents saying about this? >> the response online, as can you imagine, has been pretty explosive. a chunk of people who say oh, my god, let's do whatever we can to make sure this never happens again, but you have a huge chunk of the audience out there who says it is your baby. what is your problem? how on earth could you forget your baby? i think, michaela, a lot of people feel that way. i don't agree with that, but they feel that way >> the thing that is so crazy, and i'm talking to three parents right here, you know there's moments that are frazzled, a lot of things going on. we live in a much more distracted world, gadgets and things and pieces and parts. there's got to be a way though that we can do a better job of this. thinking about that technology that was implemented for the backup cam, but that took