>> education is step one. >> education is key. all right. >> step two is a dick taylor hat. got to keep your hair in line handling food. let's head back to where we do the first stages of processing. >> you follow him. i follow you. you follow me. >> this is where we store our raw ingredients. we're unique in the chocolate making industry we start with two ingredients, cocoa beans and cane sugar. >> there's your cocoa beans that came right out of the cocoa pod. >> and they've been fermented and dried. you can smell that fermentation and that gym sock smell. >> listen, from a marketing standpoint, words like gym sock, i mean, and i'm not an expert but i don't think you want them to dare to try your product. >> we wouldn't encourage anybody to eat it raw like that. >> what happens here, some sorting? >> we'll fill up buckets with beans. >> and these?