>> i don't know if -- i don't know how this is going to go now that we're showing this. i was starting out, i had never done anything before, and i knew that if i did something that was like normal, you know, people would go oh, there's a normal cookbook. i get normal comicbooks from hundreds of other people. so "battle pope" seemed like a concept. if someone hears "battle pope" they would want to find out what it's about. so it got me some notoriety. >> life lessons there? >> yeah, i mean, maybe a little bit. with "battle pope" especially, i wanted to do comics and i just made a comic book. i didn't know how to do it. you know, i started a publishing company, because no one else wanted to public a comic book called "battle pope." so yeah, i kind of feel like i