officers. >> tupac was languishing in jail waiting for his appeal when suge knight swooped in and basically offered to pay his bail if he signed a contract. >> death row. you will see your art brought to a bigger platform, and you will be paid one of these days. >> even though he was an east coast guy by birth, he's now rapping on the west coast with the big label out there, death row. ♪ say what you say or give me that ball beat from dre ♪ ♪ let me serenade the streets of l.a. ♪ ♪ from oakland to sac town the bay area and back down ♪ ♪ cali is where they put their neck down ♪ >> suge was trying to expand death row all over the country. but who controlled most of the music in the east at that time? bad boy. >> papi, fab five freddie's here. >> oh, what up, five? what goes on, baby? >> everything. it's all good in the hood. >> sean "puffy" combs founded bad boy and biggie smalls was his marquee artist.