why did you start seeking arrangements? >> i was having troubles with my normal dating life. it was difficult for me to stand out. and that's when i remembered something my mom told me when i was growing you, being the nerdy boy that i was. she said study hard, focus on your school, and some day when you're successful you can use your success and generosity to turn it around. >> so you started seeking arrangement because you were having trouble with your dating life? >> that's right. >> brandon, you are a very is smart nice guy and isn't that enough? >> apparently not. on most dating site, unfortunately, there's no way for your intellect, or perhaps your success to shine through. >> brandon set out to change that. in 2006, he launched seeking arrangement. today it's the most successful in a crop of sugar dating domains. the site also throws parties where babies and daddies can mingle, and wear a mask if they