Thank you for joining us. Great crowd. Hello, everybody. Its an honor to be here with you. I heard there was a new book coming out. Kind of neat to read i think im actually selling more kindle copies than hard cover. I was going to ask you to autograph this. There you go. It was got some questions lined up. I do remember it was in this very room not long ago we talk about intel for the documentary. For cbs. And as we were talking and watching, you point out there was arthur rock standing right next to gordon moore, having a conversation, and i. Taking a shaking, horrible iphone photo of that historic moment. That had to be an inspiration to see them together. Yes, and perhaps the last time. A sense that history was turning that night. I should say, you and i could literally swap seats here. I had the interview show on pbs and you cover Silicon Valley every day and knows what is going on. Maybe halfway threw well switch rauls. Host i do cover and it we have had this discussion before and lamented the fact that Silicon Valley only looks ahead and rarely looks back. Those that dont look backing missing what is going to come next. Intel a perfect example. You have one of the early spinoffs, making money for investors through a stock offering, three volatile people, some vc money. They led the groundwork for now. Guest exactly. It begins there. Ive gotten a lot 0 the question i get most in all the interviews on the book is, how dare i suggest that intel is most Important Company in the world. And everyone says, you know, are they havent done that well these last five years and why not facebook, a million members, and google. Its the access opinion to the enter tet. I tell them if tomorrow morning the employees of intel sleep in, they were tired of doing moores law for 50 years, all of this would just grind to a halt. Might take ten years, but we live in a world defined by moores law, and intel is the its the high church of moores law and theres a high priest. Theyre committed to the depth to keep moores law moving forward, and it gives us the world we live in, accelerated reality and all the things can he have become accustomed to. But its not a law. Its a social contract. Intel is and the other companies in the biz. Samsung and qualcomm, they made a commitment to keep this going to drive the technology forward. They dont have to do it. If they decide they dont want to do it anymore, all of this ends. Its still hack. Host has been said about that intel are the basis for everything that came after and everything we see today. Guest were so far up the food chain now. Were doing uberand Autonomous Cars cars and all those things. Were so many generations removed from the world of chips, we forget that it all runs from there, all emanates from there, and the ron we have this progress is because moores law flips every 2436 months and gives us a whole new set of opportunities. Host i want to get inside the book. But first i want to just what struck me is the cover. A longrunning debate, science, theology, you titled this the trinity it. Guest yes. Host there are three people but the trinity is a religious not a very subtle reference. Guest if you follow my career, no one has ever accused my of lack of hyperbole. And it was originally going to be trilogy. And i thought thats not enough. The more i thought about it, it really is kind of a biblical trinitiment you have noyce, the father, the father of Silicon Valley. You havegoers and his law, the holy spirit, and then the difficult but ultimately successful sun. Not sure ion understand it now. In fact i gave andy the very last word in the book. I went over to his office in loss altos and talked to him, and im not going to give you the last sentence. Andy said after all i knew about his history, what he said to me knocked me out of my chair. It was just the opposite of what i thought. And suggesting that even andy doesnt fully understand his relationship to noyce. So, i had to call it trinity. Host the history of theology, filled with. Of complexity, some pair paranoia. Guest no shortage of that. Host and you look at the reverrens of steve jobs, represents a following. Knife you look guest if you look back theres a series of key figures, and it starts with sherman at stanford, then packard, the first World Historic figure to come out of the valley and is the leader of the valley until the 60s, and then its noyce, and noyce is a father figure to jobs. Steve grew up right over here. About 12 blocks that way, and he was kind of a lost kid. And he couldnt find a mentor worthy of him until he ran into bob noyce, and he instantly realized, i think, that noyce would always be able to teach him something, no matter how successful he was. And so you look at the story of apple, its really apples patterning itself on Hewlett Packard but jobs is patterning himself on bob noyce, and noyces early death really shattered steve jobs. It grew him up. Steve jobs grew up twice. If you knew the earl jobs, a pretty an noxious guy. Noyces death and then the illness. They created the steve jobs of legend. And jobs reputation, which couldnt get any higher, is slowly fading as this next post Millenial Generation comes along. And theyre looking at trying to look at Mark Zuckerberg but that isnt going to work. I think theyre focusing on elon musk. Host i have had this discussion with him, aaron at box, jack dorsey at square. Theyre still looking at what jobs was able to do at various stages of his career. Guest its kind of interesting. Talking recently to andy, he suggested that theres something happens every once in a while in the Business World where people just seem to accelerate away from everybody else and they do something that is unimaginable. That they reset the rules of what you can accomplish. And we saw that first with Hewlett Packard, with the great run of the hp wave from 57 to 74. And then intel takes the world with the processors, with the s86 processors, and changes everything and keeps up this amazing pace. Then jobs gives us maybe the greatest run of innovation in history. Where he produces three category creating 100 billion industries, one after another, every three years. That is when business becomes something almost supernatural these guys dont know what theyre doing but keep going. And that is worthy of a story to be told, i think. The singular individuals and how they did it. Not just the results but what made them who they were. Host one when person who has not gotten his due isnoyce namesonthe building. Theres a certain legendary status but we dont know as much about him. Theres an amazing story you tell in the book where he had a pilots license, which not only scared andy grove but almost took the life of both noyce and steve jobs. Guest they went flying. Would have been richy valens, the buddy holy, the end of the digital age at the end of a runway. Thats why they dont let modern ceos do that kind of stuff. I know that jim morgan and bob noyce used to go helicopter skiing in the bug they quit the year five fellow skiers died. And i talked to jim morgan about it. He said he and david would go down the hill like that and noyce would go straight down and i that was an an an an did anybody here know bob noyce . Good. Theres very few people left. I was up at intel and giving a talk in portland, and i was their marketing people, and they had a they were running slides of all the people there and how long theyd been at intel, and people there had been two months. The longest person was 17 years. And i realized that basically nobody at intel anymore ever knew bob noyce. They see him on the wall. When you walk into the robert noyce building, but host perpetually young. Guest yes. Its hard to explain noyces appeal. He is as charismatic i have interviewed all these people over the years, and he is maybe the most charismatic person if met. More than packard, more than steve jobs. Those guys you felt the reality distortion zone around steve and youre talking to George Washington or god when youre talking to packard. Noyce just has this easygoing gravitas, this wonderfully deep baritone voice and was a singer, but also an athlete, champion swimmer, and he realized he had built this Gigantic Company but also had been coinventor of the integrated circuit. So he was like a baseball, talk about the five tool player. Noyce had done everything, and he was friendly and engaging and down to earth, and you could see why he had that effect on jobs. When you sat with bob noyce, you wanted to hang around with him. You wanted to be bob noyce. Thats hard thing to convey in words. And theres very few videos. I did the last interview with bob before he died for hi pbs show. It got erased. Host oh. Guest theres one copy on video tape that is kind of snowy and scratched at stanford library, but thats about it. So, the visual record of bob is slim. And his physical presence thats impossible to convey. And the sad thing is he died too young. He died just before Silicon Valley became this world phenomenon. He died just before the dotcom bubble. Just before intel became most valuable Manufacturing Company on earth. And he left this incredible void. We all remember i remember driving home im teaching and was driving home when jobs died, and you were at apple headquarters, and also crews in front of homestead high school, and this shock wave that went through the valley. Noyces shock wave on his death was the same but smaller, because the valley was smaller, but he hit every boardroom. They were all fair children. Everyone admired him and there was this feeling the mayor of Silicon Valley his nick name was gone and there was a vacuum and thats never been filled. The next generation, jobs and ellis are just too dysfunctional to be the mayor of Silicon Valley. Host let me ask this. The tech archetype, dating back to albert einstein, bad hair, socially inept, or the mad hungarian, the crazy, i paranoid and then you have the smooth, good with women, where does that come from in the tech world beforenoyce. Guest that is what makes him stand out. He was a very cool guy. So, we havent had another bob noyce since, and we have lost this sort of center to the real. We have lost the idea that remember, when Queen Elizabeth came to the valley, it was just assumed David Packard would meet her, and everybody went to hp and all of them, and stood with dave packard while he met the queen. When the japanese Semi Conductor industry attacked the only person who could speak nor u. S. Electronics history is bob noyce, which is why he pulled out of intel and went back to washington and was very successful. Now when president obama flies in, who is the person that stands there and says, i represent Silicon Valley . There isnt one. There hasnt been one now for 20 years. Thats the void that bob noyces early death left. Host thats interesting. Guest can i ask a question . Host yes. Guest how many people here work at intel . How many worked in the Semi Conductor industry . Ahha. Okay. How many people lived here 20 years . Wow. 30 . Not many hands went down. 40 . 50. 60 . Wow. Good your guys. I watch to get a sense of i notice theres not a lot of twitter people here. [laughter] guest thats a statement on the fact that the valley done think about history. We look forward. I think about when i walk in this building, because 50 years ago, i was standing right about here, with a pellet gun on my shoulder, out hunting birds, this was one continuous field to the 40by80 wind tunnel over here. Host you had to feed your family. Guest yeah, sure. And fairchild was right there on ellis street, and the school in Mountain View is just over there and thats where i went to school, and steve jobs was a year behind me, and everything north of here there was a drivein athleteter and nothing. 20 years ago i was in this building and it was silicon graphics. Theyre exciting new building. I came here as a reporter for fort fort tune and i realized this was a company in serious trouble, and i wrote the very first negative piece about silicon graphics, caused a huge stir. Luckily history proved me creek. If we were still see sgi global headquarters, id have some apologizing to do. Then we were here for the celebration on the pbs documentary, the rehabilitation of bob noyce. I think its interesting that noyce is becoming, coming back in the public eye. Theres a curiosity about him. Gordon endures forever because his names on the law. Thats what counts. And i have no doubt that school kids 500 years from now will learn about moores law because this is an amazing historic interval were in. Were so lucky to be right here, right now. What i find interesting is, andy, who bestowed the world like a colossus ten years ago, and a man i think is the greatest ceo of the second half of the 20th century, because he had to ride the tiger and he did it, and look how difficult it is for aberdeen else to do what he managed to do. Andy is in this sort of period now of semi eclipse. You dont hear about only the paranoid survive. I think this is andys time, and i think hell come back in the public eye a few years from now. Host it will be interesting to see i think there is a little nostalgia for a smooth ceo, goodlooking ceo guest an adult ceo . Host an adult ceo. And the young ceos now will say, now, bob noyce there, was a guy who could get the message across and invent an entire industry. I think theres a little bit of that now if you look at the jack dorseys of the world saying i dont have to be crazy, pulling my hair out. I can be smooth and be on magazine covers and still lead a company to guest take off the hoodie and put on a shirt. Host yeah. Guest im actually in the the new yorker today, which is like the greatest thrill of my writing career. Just to see that font gave me shivers. Annals of technology. Its q a. I ended it by saying theres a distinct difference between that old crowd and the current crowd, and that is, if you go back and look at the founders of the Semi Conductor industry, the founders of the modern Silicon Valley, theyre all sons of the working class. Or theyd seen tough times. Noyce was the son of a preacher. In iowa. Itinerant preacher. Didnt give very good sermons so got moved around. Gordon moores dad was the sheriff at half moon bay, arresting bootleggers. In fact gordon is really gordon is of that first generation, the only local. He is the only true Silicon Valley native. Even bill hewlett, whose dad was the dean of the medical program at stanford, lived in San Francisco. His dad died young. So hewlett, with his terrible dyslexia, was a mercy acceptance at stanford. Andy obviously went through hell. He went through world war ii. And if you know anything about budapest, it was run over twice. The german army in retreat and the Red Army Just horrible, and he managed to escape in the mid1950s, literally the wire. And got here. So, the rest of the founders of the Semi Conductor industry in the valley, all really came from working class stock. They understood what it was like to live from paycheck to paycheck, and lose parents young, and all those things, and that gave them a sense of reality, a sense of, this is what life is like for my employees. And my customers, that i dont see now in the current generation living in San Francisco. Host you could argue to say that whatever the ethic was, the intel employees did well, they were able to feed their families, Start Companies on their own. Guest yes. Host were seeing that at facebook. Guest oh, sure. Host google, twitter, now that hey have been enriched, itch if you will, by success, they are now spreading out, as fairchild did. Guest yeah. But ted hoff livedded four houses away from me ask bob almost drove me over eight times. I would run into dave packard buying nails at orchards supply in palo alto. This crowd theres much more children of professionals a theyre Like Software engineers who are the cheng e children of Software Engineers and theres this oligarch entitlement at tattoo which were seeing the backlash to San Francisco, the stoning of the buss and the attitude these hipsters are overrunning the town. I didnt see that in the old guard. Another factor is these guys were hard working, in fact, as everybody out ear from the semi condition ductor industry knows, its not even electronics. Its a chemical industry. Fabrication, handson stuff and the social networking world, web 2. 0, thats software, thats code, and code is a little more detached from reality than most businesses. Host hard ware is still the basis of everything we do. Are we a generation that is now efemoral or will this last and the children of the current oligarchs start their own company, whether they be software or hardware . Guest i think the change has already begun. The think the software era is ending. Its dominated Silicon Valley for 15 years, and it moved the center of gravity if you remember, center of gravity of Silicon Valley started in palo alto in the hilled of stanford industrial park. Then went down to the dirty world of the valley floor at california street and san antonio road, where shockley and fairchild were. Right down there. So Mountain View and then headed south. Head south through the lockheed industrial park, into the golden try ang until san jose, spread around the bay, but was consistently heading south, and then with the arrival of the internet, hopped north to San Francisco, and the capital of Silicon Valley has been San Francisco since 1998. Theres a lot of math down here but thats where all the action has been. Im beginning to notice interesting changes and im sure motion of you live close to here, youve probably noticed changes, too. Mose obviously fact they put up those house for sale signs in your neighborhood and the house sells 14 hours later for 1. 6 million . The one that you my parents because an eichler in sunnyvale, they had a house in Mountain View they bought for 19,000, and then they bought an eichler for 26,000. The house in sunnyvale, the last i looked, it was worth 1. 5 million and its gone up 20 since the beginning of the year. Live in the oldest house in the south bay, and its in a neighborhood just off bernardo in sunnyvale, and the houses in my neighborhood do not sell they dont take any longer than two days to sell and theyre sell agent 20 to 30 over market price. That is a clue that something is afood. Im beginning to notice the valley is getting ready to make another move of it capital, and i think this is ground zero right here. I really think the next decade maybe even 20 years of the valleys future, is back right in here, right here at the kind of the triangle of Mountain View, sunnyvale, cupertino. Why do i say that . Two recents well, three, San Francisco is becoming inhospitable. Theyre doing all sorts of things to drive Tech Companies out. Theyre going to basically foul their own poison their own well. Youre seeing a backlash up there against this new crowd of rich young people. Also, San Francisco doesnt like children. They like dogs. [laughter] and. Host theyve long, long, long had a school problem. Guest and its not getting any better. I stopped being a working noun 1965. Its been a tourist town. Now its a tech town. But these 23yearolds who come and go work for twitter and the rest, theyre now 30. Theyre getting married, having kids. And theyve got to be looking around and saying, i dont know if this is the right place to raise my kids, which suggests theyre going to go south. I think theyre actually going east but well get to that in a second. If you look around here, facebook is down here, google is shifting ever closer this way. Into this 2317, 17, 101 try angle. I was in Downtown Sunnyvale the other day, in the old neighborhoods, and i look up and theres like a million Square Foot Office building right in the middle of Downtown Sunnyvale, and drive by the sign, linkedin, and obviously all of us drive up 280. The apple doughnut is coming. By the way, theres four malones laws and the first law is, whenever a Company Build as new global headquarters, short the stock. It works. Always worked and the reason it works is because whenever you move into the fancy new building youre more concerned about where your office is and whether you get a good window andy your parking space is as opposed to shipping product. And so host we have to short apple stock until the they move in . Guest well we can talk about apple. When steve jobs died i wrote his obituary in the wall street journal and made a prediction. I said, tim cooks going to be a terrific ceo because he is the guy that always made the trains run on time at apple. He knew how to handle steve. Steve was like this radical element that, if you can control him, he gave you magic, but if you unleashed him he would just destroy the companys morale and everything else. And create just chaos, which is what he did the first time. Cook did a brilliant job with that. What i predicted was apple would become more profitable and more successful for the first few years after steves death. But what apple lost was the guy who, when you came in with a new idea, look at you and said, thats not crazy enough. Thats not a big enough risk. Steve jobs created unique maybe in the history of american business, a Corporate Culture of a giant company that was prorisk as opposed to risk adverse. You got punished for not being enough of a risktaker under steve jobs. Host the pirate flag. Guest yes. So, cook is not that guy. And so what were seeing, i think i think its beginning to play out, sadly is that apple is upgrading and advancing their existing products really, really well. And theyll continue to do that, and their Profit Margins will get higher and stock will keep climbing, but are we going to see ipod, iphone, ipad in the course of eight years ever again from that company . I dont think so. So, i think the age of apple as the most Exciting Company on the planet is probably done. Host its interesting. It was exciting for the same reason that what intel was doing in the products it was creating was exciting and they were hardware. Can a software be the most exciting come in the world in i tried too do stories on oracle and you cant use the word backend customer relation and management software. You had to talk about the crazy ceo and he was minting millionaires. But a Hardware Company . Guest youll have fun reporting because were shifting back to a hardware era and its simultaneous with this move down south. We build stuff down here, they code stuff up there. If you look at tesla, you look at all the wearables that are being created, and were going to see hundreds of thousands of products in the next decade, imbedded technology. Just look at healthcare, and medical monitoring. Mobile medical monitoring, all going to move to the watch, testing your skin response you blood pressure. Host can tell you how long i slept. Guest exactly. Theyre looking at things like measuring your gait as an early indicator of parkinsons. Because of morris law that witness goal smaller and smaller. The sensor resolution is the lowes celebrated. Thats exploding, too. Thats giving us big data. The age of testing sams is over. Now we test agency. We measure everything. Were going to measure every gust of air, every fish in the sea, because the once these thinks become microscopic, you just throw them in the air ask they float around and send shalls. Were developing analytics, so we have ended a historic era that lasted 500 years of statistics, and now we just go to measuring everything. All hardware. Going to stick stuff under our skin and swallow smart pills to measure our vital signs. Well do all these things and these are hard ware products. Theyre going to have software and code but the heart is physical things, and when it comes down to physical things, host microsoft became the Biggest Software company in the world on the back of intel chips and the machines they powered. Guest you bet. Host thank you. Would you like to take some audience questions . Guest sure. Niggles you want to ask . Jew these are far more intelligent than anything i have on thats tablet. I guarantee. How would you compare intels history and impact with more modern Companies Like facebook and google, is the era of great Component Companies over . Sort of along the lines guest okay. No, the era of components is not over because we constantly regenerate them every two or three years. We have to keep doing that. Luckily, if you look at the announcements coming out of ibm and intel, and some University Laboratories over the last five years, ive made two great mistakes as a reporter in my career. The first one was declaring Silicon Valley dead about four times. Host youre not the only one. Guest every time i got stuck in traffic and got pissed off, i went home and wrote an oped for the mercury news that the valley was unlivable and it wouldnt last much longer. I stopped doing that. Host maybe uber will keep journalists happen and Silicon Valley can live on. Guest exactly. The second mistake i made coinly was suggesting that moores law might end soon, and all credit to the Semi Conductor industry. They have done one miracle after another. They should have hit a physical wall 20 years ago. And they just keep getting smaller and smaller features. They now now were looking at 3d transcystors. Theyll get down to seven nano meteres. Were leaving silicon and heading towards the three and five column on the periodic table so metal insulators now. Every time you just think they cant keep going, that its the laws of physics get in the way, the pull another rabbit out of their hat. Host its becoming more and more important and people are starting to chips had become commodityized but intel stock hit its highest level in 12 years so thats wall street coming around and saying, oh, yeah, this is really paternal to everything important to everything else. Guest because intel screwed up. They zigged when they should have zagged, and its easy to say they just they made a dumb decision, but the whole point of being intel is, you take big risky decisions, and the genius of intel is not the fact that they dont make mistakes. In fact i gave a speech at intel where i said, ive now concluded intel has made more mistakes than any company in history. But intels ability to recover from mistakes, that is their genius. That was andy groves genius. Every time intel was on the canvas, andy would pick them up, kick them in the butt and keep them moving. Host this building is full of companies guest toys who dont make mistakes come in two forms, startups or old, Mature Companies who are risk avers and never make mistakes and they just become obsolete. Intel keeps taking big risk. One big risk was Craig Barrett took the company toward networking, committed the company towards network, and the world went the other direction into mobile, and intel got left behind and has been racing to catch up. And i think the financials last week told wall street, we caught up. Were now being designed into an awful lot of smartphones and tablets. So intel looks like theyre back in the gauge at least for now. Did we answer at the question . Host i want to bring in facebook and google. Will the young irupstarts have the impact that intel has had . Guest google has had an enormous impact. Google essentially everyone thinks of google as a Search Engine but is was really a Stealth Marketing effort to steal the advertising away from the media, which it did brilliantly. Every time the New York Times or fortune or havent fair but a google watch box on their page, they gave up their advertising to google. Facebook, im just of two minds. A billion users, which makes it the most Impactful CompanyService Company in theory of all time. It ranks with cocacola. A billion users. But what keeps them there . Host i would argue that a computer user apple is different because now in the mobile world we carry them with us microsoft user of years past used his or her product when they were at their desk. The Facebook User has that with them and has built a pretty darn big chunk of their life that they take with them everywhere. Host i look at the example of myspace. Looked like it would rule the world and made bad business decisions. One was not protecting users from predators and the other one was trying to monetize them too hard. And everybody just, one morning, left. And i keep looking at facebook and thinking, this is a company that keeps pushing the envelope on trying to make money off its users, and it is perfectly willing, as its shown to take your private information and sell it to the world. And if they and this, bill the way, is another reminder why you want people with gray hair in the company to tell you no, you really dont want to share peoples purchasing information with their friends because the friends due you really want to share the fact you bought preparation h or your wife sees you bought flowers and not for her . I mean, there was all of these this is what happened with host right. Guest they keep trying to do this. The thing about facebook is i dont trust them because i never believed they had my best interests at heart. Host heres the devils advocate to that. Ill speak to for those who dont yet have gray hair. That private information is willingly given up. Guest oh, yes. Theres a much different relationship between millenials and even the younger people. Like our kids, towards privacy. Nevertheless, facebook is playing a very dangerous game, and if they make a mistake, people will walk. Theres not that much Holding People there. Theyve poured a lot of stuff in there, but once again, thats epeople a. Host were talking about people who are by definition short attention spans. Guest i think zuckerbergs strategy has been brilliant. When facebook is fading when your grandma has a facebook page, youre 16 years old, you know okay. So they go out and buy instagram, spend a ton of dough, but they migrated hunts of millions of people to instagram. So instagram is no longer the flavor of the day. What would they buy next . 19 billion. 55 employees. I heard that the that every vested employee at will make minimum 52 million. Often for less than a year oses work. And why would mark spend that kind of money . My vision of his Business Model was he theres this roaring river, the he is jumping from rock to rock as facebook fadeses, to instagram, and he has the money. Host he takes a bottled water size thing and dips it in the flowing river and comes up with 19 billion. Not a bad river. Guest every company around here is like scrooge mcduff. They have vaults filled with gold coins. I figured out the other day that apple has enough cash on hand, they could just buy every new startup for the next generation. Theyre sitting on more money than the gnp on most of the countries in the world, and facebook and all that. So why develop it inside . Why compete with some new company that it is come agent you head on. Just go side ways and buy the next new thing and keep moving. Host years ago i was told thats thats beauty of being a big company, the rest of the tech world is a farm team and youre the major league and its worked out well. Could guest not for her. Host she did well guest i misser. Thought she was the most fun person in Silicon Valley. Host agree. Im a little disappointed you havent dropped any f bombs guest i think she used them all. We reporters regularly voted her the ceo you want to go out drinking with. I loved carol. Host could intel have happened anywhere else besides Silicon Valley . Guest thats a tougher one. We know its it tried start and succeeded to some degree in texas ti and molt motorola, but the explosion of Companies Pursuing the same goal and doing that with the Venture Capital available, with the talent floating around, its hard to imagine i cant even imagine fairchild anywhere else. The stories about fairchild are injures mind boggling, and it occurred four blocks from here. Marshal cox told me when he was hired, he came out of l. A. , he had no idea for sales. He had in idea what fairchild really made and he got here and it was half finished wooden building. The upper floor was empty and they had saw horses with boards on them, and some folding chairs and they did a slide show and they were showing a transcystor, and marshall was he was going to have the entire Southwest Region of fairchild. And he looked at the slide and he didnt know if the if that transistor, which was 12 feet across, was life size or tiny. He said i remember sitting there going, got a get a station wagon. [laughter] guest how am i going to carry samples around. And then they broke for break, and he walked over to the saw horses with the plywood on them, and all they put out were plates of brownies and bottles of scotch. And that was the morning break. At fairchild. So, host thats the startup i want to work for. Guest maybe a trillion dollars worth of business came out of fairchild. I cant imagine that kind of aggregation of talent at that time anywhere but here. Certainly not on the east coast. It had to be here. Host theyre still trying. Bloomberg had a big thing in new york to fund a startup. We still see it out of the try ang until north carolina, texas, bonus, everyone trying to be Silicon Valley. Guest my next piece for the wall street journal is titled the next Silicon Valley is dotdot, dot, Silicon Valley. Because we still have the 40 of the vaccine tour capital with the return to hardware, things are shifting back down here again. But the valley is spilling east. Its already over there in livermore and the 680 corridor, and moving in into san joaquin county. Tracy used to be where you stopped to get layng late breakfast on your way to tahoe after a fourhour drive from san jose. Now you just blast over the altamont pass, which is eight lanes, and they got amazon over there now. The valley is going to keep growing as long as the transportation is efficient enough, the valley is going to keep growing because this is the only place on earth i mean, when i tell people, what makes this place different, i point to the century theaters and say, go watch a movie but dont worry about the movie. Watch the slides and the ads before the movie. Its all about hiring programmers in Silicon Valley. I go to the pizza on homestead in cupertino, and all those little tables and its not filled with guys writing poems. [laughter] its three or four middle aged people or people in their 20s, and they got spreadsheets on a tablet, and theyre starting a company. Ive never been anyplace on the planet where you see startup teams everywhere you go. Host look at the advertising when youre either at a sharks game or anything at san jose arena. All Tech Companies. Would people from other states, not to mention other planets, know what all these ads are for. Guest exactly. And its second failure to us. Host someone want knows did you lit bumps when interviewing for the intel book . I know you covered them more than anybody so they guest one of the nice things about doing this book was, ive covered intel longer than anybody, i think. All the trade press guy is started out will have all retire, and i was the first daily tech reporter in the world. So i was covering intel on the first week, so i got a lot of interviews, and i kept them. With noyce and with moore, and i know most of the guys who like the team that developed the microprocessor, i see frederico once a month for lunch. And i wrote a book with david. So i was able to talk to these guys and have stuff it would be impossible to get. Noyce is the tough one because theres a finite amount of stuff and i was responsible for half of the stuff. So i could draw from that, too. Host someone wants to know, its inevitable and what happens when moores law does come to an end . Guest with luck ill be dead when that happens. I thank gordon regularly for giving me a career. What happens . Thats a good question. Do we go back to status quo, 1948 . We had steady change all throw through 20th century. Most of it driven by the transition for, and before that the vacuum tube, microprocessor. I think if moores law were to stop we would see echo of it. Its said we havent spun out all the implications of the 8086 and were now six generations past that. I think the echo of moores law will last half a century, but after that, if there isnt some other metronome that drives society i think we go back to an era where dont expect that much progress and change. Host think well discover something silicon we still call it although its guest i certainly hope so. It could be nano, it could be biological. Those things waiting in the wings. By the way, wrote a piece just ran in Harvard Business review. I thinkgoers moore did us a great disservice in 196 5. When he sat down to do moores law, he was it was an article assignment by Electronics Magazine and wanted to write about the progress of the capacity of memory chips and they were 16k. And maybe just 16. It was that is early. Bit, and he drew it and it went right off the top of the page and he went, damn didnt say that because he doesnt swear but the threw it aside and got our graph paper and then logs, and he did it again, and he marked them out and they formed a straight line. And he went, oh, nice shallow, comfortable, easygoing line. And he said, wow, i think i see a pattern here. Lets write this up. And then they called it moores law, and every year he would say, look, its still going on that line, and still going on that line now. Well, the disservice he gave was we got used to that nice line and we think of the rate of change of the Technology Revolution as, fast but something we can manage, something we can assimilate. And into i with the help of tom walldruff we reconstructed the graph on paper up to the present. Now you go from zero to ten billion transcyst fors and crime including that curve goes from this until 2005, and then makes a big curve straight up. Then you realize earth from them transcyst for radio, mine any computers, indicate calculators, smartphone, is in the hills down here, and the leaps per year, every two years in moores law, are staggering, and thats why youre hearing people like ray kurtswell talk can be in sing alert. Her understands that slope. And says if we go out there a few more years, the machines are so powerful, that we just join the machines. Does it curve off . Maybe. Who knows. But for now, its still climbing. And the rate of change is unbelievable. Everything we have gone through up until now is just a prelude to what is about to hit us. Host your book is about how we got here. Guest how we got here. And the people and people who mind it. Who mined the law. Host thank you. Mike will be outside signing copies. [applause] want to bring john back up to the stage. Thank you. Mike will be outside signing the book. The question is what do we give two guys who know everything about Silicon Valley as a gift. The best we could come up if with a fearless genius, accompanyed with the photo. If you give scott and mike a chance to slip off this way, theyll meet you out at the table and please do buy a book and enjoy it. Can we give hand to the Computer History Museum . These guys [applause] especially john. What he has accomplished in the last five years has made this museum a vital part of Silicon Valley. Thank you, guys. Thanks, everybody. Thanks, buddy. Well done, dude. Cover enough . [inaudible conversations] booktv is on twitter