Industrials down 230 points. It was battered by new tremors, currency, the russian ruble, south everett perrin, all were slammed near multiyear lows, could lose even more of their value, worrisome for the markets. At the moment we can say it could have been worse. One major it was out yesterday, helped strong growth and allimportant paid clerks areas, advertising. Google shares, a dozen brokerages on the stock today. We are up 4 , 46, google looking better than most big global turbulence, quite a lot of money out of emerging markets, the action is grabbing the attention of Federal Reserve officials. Today San Francisco fed president John Williams speaking to peter barnes and a fox business exclusive, told peter the fed does not want to overreact, shortterm market gyrations, what we are seeing now, peter will bring all the highlights of his interview in a few moments. You need to hear this interview because mr. Williams talked a lot about what he sees as far as the economy is concerned. Super bowl mania diverting some of the attention away from the markets for the next couple days. This is a live picture of times square. So much activity cutdown on a lot of traffic but you can see there is quite the activity central here. Fritolay. How is fritolay bucking the trend of spending a fortune for a game dads . You could spend 20 million or you could spend 1,500. It is absolutely fascinating. More often than not as january goes so goes the rest of the year. Look at the predictive nature of january, find out what is happening in real time on the Trading Floor of the Stock Exchange, cme group and nynex. Let me start on wall street. How worried are you about the emergingmarket currencies . They seem far away but contagion can spread quickly. Were watching globally, first week of 2014 International Headlines did not move the market but it seems investors are branching out and grabbing on to those headlines but lets not panic, we have seen this market trade this pattern before especially in this terribly yearend market get sold off, we have investors who still believe the market will go higher so what do they do . They start buying more as the market goes lower. Look at how the market has done what we are seeing. We are not having a big capitulation, there is no panic selloff. Negative headlines are out there, Economic Data has been okay, earnings season okay. That will work for now. Lets not get ahead of ourselves. The market feels like it wants to move higher but doesnt have the extra muscle to get us green every day like we got used to in december of 2013. Take it slow, stay the course of what you have seen and accustomed to and dont let International Headlines rattle and shake you too much. Liz i agree with you. The word capitulation, havent heard it in a while. The go to see any chicago. I am scrolling through a lot of sectors. Banks look terrible. Big tech aside from microsoft, Consumer Staples dont look bad. Media is okay. There are some bright spots here. There are some good earnings today. They make cranes. Obviously the building sector is buying screens because revenue was up 20 and revenue 27 . There are bright spots on the market because people to make the stock that other people use to make other stuff are doing okay right now. Liz now let me quickly check cold. Gold is down 2 of is not doing much although it has been moving all over the place. Oil coming down 0. 78. What grabs your attention at this moment on up friday when it is not as cold anywhere near we had seen in the past week or two . That is what is driving these markets the last week or two in a big way. Natural gas enormous, crude oil to a lesser degree but it has been cold weather. The cold weather seems to be listening and we are also getting through a good part of the winter which is important and the reason it is important is because if we can get through the next two weeks and have enough in reserve natural gas and heating oil they have a great idea they are oing to make through the rest of the winter. We will not see the speights coming up once we get past these two weeks. Liz Lauren Simonetti said it is bikini weather in new jersey comparatively. Comparatively yes. Liz great to see you. Enjoy the game, each chicken wings. In the next hour we have the ceo of a company that is going to massively gangbusters and the restaurants. Get to one stock that continue to topple after the disappointing Earnings Report and that is the tech darling internet darlings amazon, cant even call it an internet darling, a consumer darling, failed to deliver for wall street. Nicole petallides on the floor of the Stock Exchange with details on how amazon is looking down 10 . Nicole amazon has been the real darling of wall street, watch did in high after high, the company is now warning of a possible operating loss this quarter, shipping costs climbed for the company. The stock down 42 at 3. 60 in change, the loss of 10. 5 , shipping costs through the holidays, and primed the you consign up for and get two days shipping at 79, they may have to be up the price, 20 to 40 in order to compensate for all the shipping, talk about economic malaise and abroad in europe and asia and dont forget to cool things amazon has been reported in working, according to the wall street journal, drone delivery, checking out with kindle at stores and smart phones. Is not over yet for amazon at all but it is a tough day. Liz i u. N. Amazon prime customer . I am. I get it for the first time so that shows you the internet finally became significant . Liz i need duct tape, overnight it. Colors for kids, nothing is here. Liz thanks. Who among us is worried about the u. S. Economy and who among you feels much better about it . Peter barnes sat down with somebody whos answer really matters. San francisco Federal Reserve president John Williams in a fox business exclusive, peter talked with him to get his answer to that question and more. People want to know if you got any clues what is next for the feds taper plans Interest Rates and what was the biggest take away . We got to talk to him two days after the latest fed policy meeting in which the fed decided to continue to stay the course on capering its quantitative easing bond purchases keeping shortterm Interest Rates exceptionally low for a long period to help the economy but the emerging markets were in turmoil during this meeting earlier this week so obviously when the statement came out there was no mention of this turmoil in the emerging markets or in domestic markets and so wanted to ask John Williams are you guys paying attention to what is going on in the emerging markets . He said of course we are watching what is going on but not looking at shortterm fluctuations and setting policy. We look at the Medium Term Development and we have seen nothing in the foreign market or emerging markets or in the domestic u. S. Market pullback to alter our view, his view that the economy is still growing, the fundamentals are still good and fed policy stays on track. Heres what he said. My view is the stock market does reflect investors views of economic fundamentals and the outlook, good to remember all of the stock market has come down in recent weeks, we had an incredible run in the stock market last four years and still over the last year the stock market is up a lot. The Monetary Policy we dont want to get caught up in targeting the stock market, we dont want to overreact to shortterm movements and down, we want a mediumterm view where the assignment has gone. We asked about the december jobs report that came in much weaker than expected, 74,000 new nonfarm payroll jobs running half the pace of previous months and he said he thought it was an aberration, probably because of whether related issues and fundamentally the job market and labor market continued to strengthen so once again fed policy on course. Liz you just heard our trader down there, the exact same thing. I was listening to that interview. Liz peter barnes, thank you so much. Appreciate it. Closing bell ringing in 50 minutes. New york is having a party and we invited a couple million franz. Parking is a little tight. New york and new jersey helped the Biggest Party in sporting events of the year, americas most Iconic Companies cashing in on the action, most spending a fortune, fritolay has come up with a genius lessexpensive model with annual crash the Super Bowl Ad campaign has arrived. Why pay a top agency when amateurs can make you a better one for 1100th of the price . The greatest and submissions from and measures that fritolay has received so far like this one we are going to show you, could be a scene out of the cult movie office space. Once again, everyone, the rio doritos have mysteriously disappeared from the workroom. I dont want to sound like i am accusing you. How dare you . That hurts right here. You know what . I dont have time to sit here and play detective. I have worked to do. Unbelievable. Liz look at times square live, much more on fritolay and all the festivities going on in just a moment. Stay tuned. Sometimes they just drop in. Always obvious. Cme group can help you navigate risks and capture opportunities. We enable you to reach Global Markets and drive forward with broader possibilities. Cme group how the world advances. Liz that takes you straight into the heart of super bowl mania, kicking into high gear in new york city and come this sunday some 120 million though i heard 160 million even will be tuning in to see this game on fox. Also the commercials, the game within the game. Companies pay 4 million to cover these lots, but production costs are more than that. Yesterday we should use this one. A budget of 20 million to produce the 60 seconds at which are three prominent actors, other companies spend a lot of money but fritolay takes a different approach. For the eighth year it has solicited managers to create and submit their own commercials. The Company Selects five finalists to compete with a Million Dollar grant prize and airtime in the super bowl. Take a look at one of the top 5. Hello, mr. Smith. Now what . Bag. Okay. Jimmy . Liz it was submitted from scottsdale, arizona. It could air this sunday for millions to see. Joining me to discuss the Marketing Strategy behind this amateur competition that goes bigtime is fritolays Vice President of marketing. How much did that cost . 300 would the entire range of five finalist is 300 to 7,000. Liz that is amazing. And to think you get these great Creative Ideas without having paid an extensive ad agency. More and saving money our program, if you think about the fact your point people spend a lot of money game day running these ads, our program stopped 6 months in advance when consumers submit superbowl lead and go through a process where narrowed down to five finalist let the consumers think about the 6 front engagement we have leading up to super bowl game day, pays for itself. Liz this one is called cowboy kid commercial. Take the audio on this one. Love to hear it. Liz for amir 5,000. She is a homemaker with two kids and the sibling rivalry that goes on, using that insight to create a memorable commercial. Liz the flooding has closed the who won . You have to tune in. Liz we will find out during the game which of these won. Looking on probably doing it the day after the game. Stay tuned. Liz it is the 1 million prize. Tell me how it changes the way people advertise. This idea that is in its eighth year. The big thing is what people are realizing is is not just about game day and tearing a 30second commercial but engaging people. If you spend that much money how do you engage them before and after the game . Liz how do you get viewers to relate to the brand . Doesnt work without a great glittery commercial land nobody remembers it was for doritos . What does the brand stand for . Using that liz did you see a direct correlation between the at and doritos sales . We always had a good track record, that is why we are doing this for the eighth year in a row. Liz we have seen time machine, office space, cowboy kid, lets look at the next one which is break room ostrich. I am upset, guys. Someone has been all but doritos in the break room, making an incredible mess and i am there too. Liz interesting. This one is interesting. It builds on what happened as far as going after other peoples food and animals always look at the superbowl. Liz wait until you see the next story. Appreciate it. Liz pepsi,. The game within the game is judging the success of the ads, get ready for a huge battle. As you have seen the cost could be inexpensive board huge, the risks in mens. The pay off massive. We take you behind the scenes of several ads you will see sunday and what they could mean to the success of each company. If time is money how does 133,000 per second sound . Companies like budweiser, go daddy, coke and pepsi want to get in front of you during sundays superbowl that is what it will cost. 120 Million People estimated to tune in, the only place you can bring your brand to that many people at one time. The superbowl ladd, the luxury carmakers first foray into the big game involving multimilliondollar production that shutdown airspace over Buckingham Palace with the jets and helicopters, london buses and automobiles, british all stars oscar winner ben kingsley. Click to do that. You test my power. Sherlock holmess mark strong plays the villain with music from the london symphony orchestra. The ad productions are massive involving everything from bodysuits to super bowl xlviii is the first time in costliest commercial territory, like the famed budweiser clydesdale featuring an animal, yogurt loving real bear who prepares to restore honey flavored yogurt. Liz how will you know the money was well spent . The short answer is be brand and sales but in the long term, the personality of the print. Liz will be average cost of a 30second cost is 4 million one Company Secretly has bought a two minute long spot for 12 million and that doesnt even cover production costs. There is a cheaper way to grab superbowl sized attention, submit an at you know the sensors will reject, make a stink when it is banned and put it on youtube and get millions of hits for free like soda streamlets band at had scarlet johansson calling out long time Super Bowl Advertisers. Sorry, coke and pepsi. Liz body builders toward a tanning salon. Personalcare products giant pushing the relatively changed romance with a messageeseem. Make love, not war. Liz when the final whistle blows none of the drama or dollars spent will matter unless the brand and subsequent sales shines through. Isnt that the truth . The question is who is behind the two minute long at . In 20112012 it was chrysler the rand two minute commercials. Last year it was a dodge. Could be any of them. Maybe samsung. Led the guessing game begins. Closing bell ringing in 36 minutes. It is riding a wave of earnings success. Could face big be one of the faces of a possible new internet bubble . Charlie gasparino with new details next. Remember the days when you wanted to rent a movie on of vhs tape . Or in the netflix age the days of blockbuster and Hollywood Video might seem like a distant memory on dvd or vhs but one brick and mortar rental store is growing with a little help from another date night stable. We have their secret sauce next. Hi, are we still on for tomorrow . Tomorrow. Quick look at the weather. Nice day, beautiful tomorrow. Tomorrow is full of promise. We can come back tomorrrow. And we promise to ke it that way. Driven to preserve the environment, csx moves a ton of freight nearly 450 miles on one gallon of fuel. What a day. Cant wait tilomorrow. Liz are we in the midst of an internet bubble . Charlie gasparino is here now with why we should be asking mark zucker with berg. Why are you blaming him . I know, i know about the incident is like what i, you know, i use google. Liz google. Com. And gmail. So i asked our own resident tech expert, katie roof liz she looks like a tech expert. She is. Liz weve got to bring her on. Perfect. Shes all young, unlike us. [laughter] and she actually knows this nonsense. I said give me five reasons why were in a bubble. So the number one she mentioned to me was twitter, which still isnt profitable, has a 35 billion market cap, okay . This is the three reasons the tech roof is on fire i how do you like that, i came up with that, by the way. The roof, the roof, the roof is on fire . Liz i get it. Totally on it. Twitter has a 35 billion market cap, even larger than kraft foods, kellogg and General Mills. Pretty amazing. Dropbox, whatever they do, they store documents online liz and photos, i use them. They just raised 450 million in its latest Venture Capital financing. The last time we saw som like that was with zynga. Heres the thing about zuckerberg, he made 3 billion in one day. I think it was yesterday, you know . Liz on paper. Now, hes possibly the youngest billionaire ever at 29, but whats great about this is hes got a billion dollars for every year hes been on this earth. Hes worth like 24 billion, hes 29. Liz fair and balanced. Long term. Liz good day for zynga. They were down yesterday. But anyway, zuckerberg is worth 24 billion, almost a billion dollars for every year hes on in this planet earth. Okay . A little bit of a, a little frothiness there. And then something called snapchat oh, no, no, yelp. Liz something called im worried. Youre scaring me. This is according to katie, yelp is up 260 this yearoveryear, the dows been up 13. 25 . [laughter] thats crazy. I can relate to that, dow, snapchat, yelp. Now snapchat, whatever they do liz texting. Supposedly, dont believe it. They turned down a 3 billion offer from facebook. Katie roofs five reasons why maybe you just might want to think about a treasury bond. I dont know, Municipal Bonds as opposed to liz moneys been dead in treasuries, but youre right in that theres certain things you really have to be aware of. Have to worry about. Thats why we have whippersnappers like katie to help guide us through these liz see, they all walk around with glasses, but when charlie and i wear our glasses, its not as hip. Im wearing them because i cant read the damn thing. [laughter] liz charlie, thank you very who are you picking for the super bowl . My hearts with peyton, but you never bet with your heart. You take the points and seattle. Liz im going seattle. I could be wrong, but i predicted romney was going to lose. Liz i love the underdog theyre not really an underdog, thats why this is a good bet. Liz bye, charlie. Im still rooting for peyton, i dont care. Liz thank you very much. Closing bell ringing in 28 minutes. President obama appealing to americas ceos asking for some help when it comes to hiring new workers. Were bringing you an exclusive interview with the deloitte ceo who has just left of the meeting with the president at the white house. Welllhear what he has to say. And pizza and a movie delivered to your front door . How one brick and mortar movie rental company is staying alive by recreating your friday night date. That story is next. I ys say be thman with the plan but with less ergy, moodiness, i had to do something. I saw mdoctor. A blood test showed it was low testosterone, not age. We talked about axiron the onlynderarm low t treaent that can restore t vels to normal in about two weeks in most men. Axiron is not for use in women or anyone younger than 18 or men with prostate or breast cancer. Women, especlly those who are or who may become pregnant, and children shouldavoid t where axirons applied as unexpected signs of puberty in children or changes in body hair or incased acne in women may occur. Report these symptoms to your doctor. 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And as your needs change er time you can adjust your bed to sleep better together. 48month financing available through february 2 only at your local sleep mber store. Find your sleep number setting and know better sleep. Liz heres your fox Business Market check. Lets take a look at the markets, and again, its really important to those we are well off the lows of the session. While down 129 points, we had been down more than 230. As january goes more often than not, so goes the rest of the year. But there, of course, is no guarantee. Weve seen history buck the trends over the past several years, that is for sure, so its really no guarantee at the moment. Despite all the red on the screen, a few stocks have popped a record and even near record highs today including zynga, we were just talking about this. Zynga soaring on news of a key acquisition. Nicole, youre looking at this one and some other big winners. Reporter report thats righ. And theres nothing guaranteed here on wall street, but were taking a look at names that are doing great, and zynga is one of them. Up over 20 throughout the day, 22 , and over 52 weeks up over 30 . May made an acquisition of a mobile Video Game Company called natural motion for 527 million. Zynga also announced it is cutting the head count by 15 , so about 314 workers. Were watching chipotle mexican grill, thats a great mover today, up over 10 , maybe 12 gain at the moment. New high there, 558. 90, more traffic in the stores, great earnings that beat the street. And were watching Computer Science corporation. Those shares have been advancing over its quarter after its quarterly report. Lots of green here for you on a tough day, right . Were still down about 127 points thousand, lizment now, liz, back to you. Liz right before 3 p. M. Eastern, the nasdaq went green. Not quite there yet at the moment, but were trying here. President obama sitting down with some of the ceos of some of the Biggest Companies in the country to discuss ways to help the longterm unemployed get back to work. Rich edson speaking to one of those ceos in a fox business exclusive, joining us now from washington. What do you say, rich . Reporter good afternoon, liz. And this is all part of the president s push, the white house push, poststate of the Union Address to get those longterm unemployed back to work. This is, basically, pledges from Different Companies that if they need to, theyll change their hiring practices if theyre weeding out any of the longterm unemployed. So we talked to deloittes consulting ceo, and he says specifically when it comes to their hiring practices, they have signed the pledge, but for their practices, doesnt really change anything. At deloitte we really dont have to change what we did, have been doing because weve actually been following this policy from the beginning. But we think its a critical thing to sign up for. I think that was part of the dialogue. I think that, i think some when they looked underneath at their policies found that inadvertently they were. And so i think just a sharing of of best practices across Major Companies big and small, i think, will actually be quite effective. Reporter i talked to moffett about what the government can do to try to remove some of the obstacles to hiring. He says, basically, washington has to remove any type of uncertaanty, of course, that has to do with some of the debt ceiling fight thats coming up here as well. Also talked a bit ab t the economy in about the economy. In this recent market selloff. It has not affected us, but, yeah, i meet with ceos every week, and that uncertainty is really causing them to be cautious in terms of investing long, you know . The companies we see are being most aggressive are the ones that are investing long term and theyre creating jobs and hiring people. Reporter this initiative by the white house, liz, also involves the federal government, president signing an executive order today saying if the federal government and any of the departments or agencies in their hiring practices are weeding out some of the folks who have been unemployed for a long time, that they should update their practices and stop doing it. Back to you. Liz indeed. We should also mention that the data have looked a lot better, so i dont know whats going to shake the jobs out of a lot of these employers, right, rich . Reporter absolutely, liz. As employment has at least edged up a little bit, we did get that most recent labor report that was certainly disappointing, but before then at least month over month we have been seeing improvement in the job market and economic conditions, and in markets were noticing that as well, at least until recently. Liz we need to see the january jobs report, maybe thatll give us more clarity. Thank you so much. And remember, peter barnes was just speaking with the San FranciscoFederal Reserve chief who said he was throwing out that last labor number, so there you are. Date night redefined and not in a newfangled, digital way. In the face of a defunct Business Model that failed Hollywood Video and blockbuster of course, blockbuster, the movie rental what did we see . We saw the rise of netflix and its streaming video machine. Brick and mortar movie rental chain family video is actually doing very well. 800 stores, and its continuing to grow. Part of the strategy . The ohiobased company is delivering date night. What do we mean . Well, its partnered with local businesses like marcos pizza and offering the classic pizza and a movie date delivered right to your front door. Pick your movie, pick your pizza toppings, and there it is, it comes to your door. Its brick and mortar competition just grew too fast. Dish network, which pressured blockbuster purchased blockbuster, wasnt able to tap into the magic they thought blockbuster might have, and they ended up just closing the chain. Lets look at shares of disturb, you could call it look at dish, 56. 43 for dish. What in the world is going on we merging markets . We constantly throw that term out and figure you know what were talking about, but really its becoming worrisome for u. S. Investors, but should it . When can u. S. Investors expect relief from the turbulence overseas . Were wringing in two bringing in two allstar money managers, you need to hear what they think about this. Stay with us. My dad has aor afib. Brillation, he has the most common kind. Its not caused by a heart valve problem. Dad, it says your afib puts you at 5 times greater risk of a stroke. Thats why i take my warfarin ery day. But it looks like maybe we should ask your doctor about pradaxa. In a clinical trial, pradaxa® Dabigatran Etexilate mesylate . 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If you or someone you love has afib not caused by a heart valve problem. Ask your doctor about reducing the risk of stroke with pradaxa. Liz a sharp selloff in emerging markets over the last week is spooking investors here in the United States and keeping stocks in the red today. Both the dow and the s p 500 are on track to finish the month of january in the red. Finish it also happens to be the s p 500s worst january performance since 2010, and the worst for the dow since 2009. So what does this say about the year ahead . And what should u. S. Investors do . Lucky for you, were bringing in an allstar market panel, jim swanson, nfs Investment Management chief Investment Officer and brian jacobson, wells fargo funds chief portfolio strategist. It is true that the jitters in emerging markets have cast a long shadow in the u. S. Markets over well, long past week, but in Television Time thats long. Jim, as its not good for u. S. Stocks for the month of january, what do you see now for the month of february . Iidont want to spin it forward to the rest of the year yet. Sure. But for february i think things are getting better. Dont forget were just going through earnings season. Yesterday was the biggest day for earnings season. 65 of the market cap has reported. Earnings are rising, and rev knews are rising, so the u. S. Is still moving ahead, and some of this turbulence was happening at the end of last year, so i think investors ought to focus on the fundamentals, and theyre still moving up. Liz when you have the San Francisco fed president say calm down, this is nothing to get hysterical about, brian, i tend to agree with jim. Do you . I do. I think that, actually, there are a lot of differences between whats going on right now in the world versus whats going on, say, during the financial crisis or during the 1998 Asian Financial crisis or the 1994 mexican debt crisis. Theres a lot of things that are very different right now. As jim pointed out, we actually have increased earnings and revenues for a lot of u. S. Businesses, Exchange Rates are a lot more flexible amongst countries. A lot of countries that had huge debt problems back in the 80s and 90s, the amount of debt outstanding is a lot less relative to their economies than it was, so i think that investors in a way are overreacting, but thats what investors do on a shortterm basis. In fact, i would call them more speculators, i think theres a lot of things to be optimistic 579. Liz and lets not forget the data. We had Consumer Spending surprise to the upside, it was hutch better than expected for the month of december. We just got that number. The data on balance, jim, looked very good. So tell me where you would be putting your money right thousand. Lets advise our investors u because if youre advising them not to be too worried about the russian ruble and the South African rand, what should they be focusing upon when theyre putting their money to work . Well, first of all, i dont think they should be with spooked by the fact that the market was up a lot last year, because actually, the markets just catching up with fundamentals, and the fundamentals are good. The next thing is are valuations in line. Theyre within normal longrange trends and averages, so then you look within the market, ann you see Large Cap Companies which will benefit if europe coming out of the doldrums and if japan does better. Large cap traders at a depressed multiple, so u. S. Energy costs are helping, low unit lay wore costs is helping the u. S. , were gaining export share, manufacturing share, and thats a big part of the s p. So i think advantage u. S. , advantage large cap here. Liz and youre saying banks, technology. What about you, brian . Where are you salting most of the money at in this point . Well, my three favorite areas i really like large cap growth in the United States. I really like europe, and i also really like the emerging markets. So for liz wait, wait, wait, so you like the emerging markets . Youre not fearful at all, you would jump in here . Thats right. Mainly because im looking more at the fundamentals. Im looking at the differences between now and previous crises and recognizing that, yes, you have to be cautious, but, you know, you be selective when youre entering those markets. I think the prudent way to enter into the emerging markets, a lot of things are going on sale. Sometimes people hear turkey in the news, south africa or russia in the news, and then they just sell out of all their positions indiscriminately. That means that some soft the good of the good stuff gets thrown out, and id rather pick that up on a selective basis. If you look at some of the reforms in india, the reforms in mexico, opening up their energy market, possibly their banking sector, some of the reforms in china, i think theres a good reason for investors who are looking out anywhere from three to five years overweighting the e emergencying markets right now. Liz brian, would you then go into etfs are india or mexicocentric . See, i would not. And the danger is that those tend to be dominated by the Biggest Companies, and you also get a lot of hot money flowing into there. Id rather do it on a stock by stock basis which can be tough for individual investors, but thats why i prefer more managed vehicles. Liz jim, if you could advise our viewers to do one thing and to avoid one thing, what would those be . To do one thing is to look at the strength of whats happening in the Business Cycle and not be spooked by shortterm movements or selloffs in the market, not to panic. The main thing to focus on is the Business Cycle, and this one is a sustainable Business Cycle. There are no immediate threats to end this, and that would be profit erosion or a spike in rates, those two things or a credit bubble. So those are the things that would end the cycle, so focus on the cycle. If the cycles moving forward, shy away from bonds and focus more on what we would call riskier asset, and that would be equities and credit. Liz equities and credit. Brian, as we finish up, we just had charlie here talking about how the valuations of some of the internet and the social media stocks looked to be a little richer. Not historically outrageous, but then you start to see the valuation of Certain Companies like facebook is bigger than kelloggs and General Mills thrown in together. Do you think theres a bubble either in that realm or anywhere else that you see in the markets . You know, im not sure if there really is a bubble because its so difficult to tell ahead of time. It all depends on the growth trajectory for some of these firms, and think about Companies Like google and apple how rapidly they grew into their valuation. I think they have to look at it from that perspectivee whos really going to be the winner take all in that space. But some of the bubbles that could be forming might be in terms of the bubble of pessimism that people have as far as how things could be so terrible as far as playing out in the emerging markets where i think theres reasons to be more optimistic. Liz okay. The bubble and pessimism, i havent heard that in a while. Thank you so much. Good to see both of you, jim swanson, and, of course, brian jacobson, Wells Fargo Funds Management group chiefful portfolio strategist. Two bulls, two very smart guys, and well put those up on the facebook page. The closing bell ringing in about five and a half minutes. We have much more on the super bowl coming up. We get a personal tour. Have you seen this . This huge bud light ship thats serving as a Floating Hotel in new york. Find out how more than 3,000 football fans will be spending the weekend. Its filling up fast right now. [ male announcer ] heres a question for you is your tv powered by coal . Natural gas . Nuclear . Or renewles like solar. And wind . Lets find out. This is where americas electricity comes from. A diversity of Energy Sources helps ensure the electricity we need is reliable. Take the energy quiz. Energy lives here. Became big business overnight . Like, really big. Then expanded . Or their new product tanked . Or not . What if they embrace w technology instead . Imagine a compys future with the future of trading. Company profile. A Research Tool on thinkorswim. From td ameritrade. Liz put it in the history books, the month of january is 1 1 2 minutes away, david. David aint such a good month. Today is not an exception. Lets go to nicole petallides. Talk about amazon. That started the fear factor yesterday. Interestingly, analysts have to the abandoned it, have they . There is lot of potential for amazon going forward. We know they did well during the holidays. They faced higher shipping costs. Whether they will do with prime, raise prices, drones, smartphones, a lot of things in the work. Liz Microsoft One of only four dow stocks moving to the upside, you can talk about down more than 10 . Talk about chipolte looking very good. Chipolte is looking great. More traffic, better sales. Bringing Buffalo Wild Wings up alongwith it. Great earnings in the quarter. David we want to end the week on a good note here. The good news that Interest Rates continue to fall. Of course, that accrues well to the housing sector, right . Absolutely. Weve seen some homebuilders doing really well. Hovnanian, lennar, d. R. Horton, ryland up 3 1 2 . Some acquiring more land because they need more homes to sell. That is the point where they are. [closing bell ringing] liz nice to see green on that sector of the screen. Here come the bells. David wheres liz . Liz that was yesterday that was so fun with cletus the robot. David must be sevenfoot tall character inside that thing, right . Liz in true life, we say he is about six foot seven or eight. Huge. Take a look at the markets. Where is your money in if youre in stocks you might have a lot of a little bit. We were down 230 for the dow jones industrials. I key mentioning, that david, because it was a lot worse. David it was, it was. January, not a good way to start the year, we were so hyped up from 2013. 2014 is a january barometer. Well not worry about that. Lets look to the future, right . Liz indeed. After the bell starts right now