people eating hershey's kisses or chocolate chips know about that act. exhibit b. this is from reuters. hershey's invented hershey's kisses and 1907. according to papers, has had related trademark registration since at least 1976. they say this is their deal. >> they are not the same. the kiss has a wrap. it has a piece of paper coming up the top. if this were even true then every single candy manufacturer basically on every shelf in the grocery store must redo their chocolate chips. we are talking about chocolate chips versus the kiss. that's critical. this is leverage at its best. what happened was the cookie department first had a lawsuit that started in december. that was another trademark copyright infringement against