>> reporter: phillip, first of all happy thanksgiving from my home state of minnesota. what we're seeing here are a lot of deals. you may not even realize that more than half of americans have already started their holiday shopping. we are here at walmart. they're open 24 hours on turkey day. there's thousands of deals out there, right? some are really good, some maybe less so. but what we know is that for most of those great discounts, you don't even have to leave home to get them. an estimated 56% of american shoppers have already started on their holiday purchases. if you aren't one of them, today may be the day to make your move. right after today's thanksgiving dinner, major retailers like best buy, target, kohl's and macy's open their doors to shoppers at 5:00 p.m., and walmart kicks off its black friday deals at 6:00 today and stays open through black friday tomorrow. >> reporter: are the deals the same online as in person here at the store? >> they absolutely are the same online as in the store.