Twitter Beats Revenue Growth Expectations With Advertisement Targeting Improvements
Twitter has worked to improve the effectiveness of its advertisements, introducing 2,500 new topic categories.
By Reuters | Updated: 23 July 2021 10:47 IST
Twitter reported 206 million monetisable daily active users, term for users who are served advertising
Highlights
Advertising revenue totaled $1.05 billion (roughly Rs. 7,820 crores)
Twitter has worked to improve the effectiveness of its advertisements
Twitter on Thursday reported higher revenue growth than Wall Street had expected, as the social media platform rolled out ad targeting improvements to help brands reach potential customers.
Shares of Twitter rose 5 percent to $73 (roughly Rs. 5,430) in trading after the bell.