The Upper Loup Natural Resources District in Thedford, Neb., caught the attention of cattle producers last week. The taxpayer funded district ran an Earth Day feature in their newsletter that urged people to commit to meatless meals in an effort to conserve water.
At the request of several members, Elysabeth Kierl, manager of the Sandhills Cattle Association said she penned a letter to the NRD and area newspapers about the misstep. In the letter, Kierl said she understands the challenges of cultivating newsletter content, as she handles the task for the SCA.
Kierl said the ULNRD newsletter featured a “Celebrate Earth Day” article that she said “calls out” the beef industry by suggesting customers commit to meatless meals in an effort to conserve water. The last bullet point reads, “Have meatless meals a few times a week. It takes about 1,800 pounds of water to produce one pound of beef.”