What brands like MAC to Myer can teach us about user insights
A captive audience, scrolling expectantly, awaiting inspiration, and ready to click that ‘buy now’ button. This sounds like every marketer’s dream. A dream that, more often than not, remains elusive.
Despite the increasing cacophony of noise and distraction across the web and social media today, Pinterest as a personal media space, with over 400 million monthly active users, is fast becoming the ideal oasis for advertisers to engage and delight their audience. Serving up just what they want, exactly when they need it.
March 8, 2021 7:56
Sponsored by Pinterest
Leading brands like Myer, Mac, Modibodi understand that knowing your audience through rich data via Pinterest insights will show they can stay relevant to the people they want to reach and achieve greater success on the platform – let’s take a look how.