Why and How to use Baidu for Ecommerce Success in China
March 9, 2021 at 8:50 AM EST
By Marcus Pentzek, Searchmetrics
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While Western firms might see China as a source of competition, the flipside is that it also provides a huge ecommerce opportunity for U.S. retailers and brands.
Analyzing the Scale and Breadth of the Opportunity
The Chinese ecommerce market was forecast to hit $1.62 trillion by the end of 2020 — that’s over double the size of the U.S. And thanks to rapid urbanization and the rise of the middle class, there are now 900 million internet users in the country, representing a huge potential pool of ecommerce customers.