February 25, 2021
A weekly look at issues facing Wyoming business owners and entrepreneurs from the Wyoming Small Business Development Center (SBDC) Network, a collection of business assistance programs at the University of Wyoming.
By guest author Patricia Brewer, export finance manager, Small Business Administration Office of International Trade
It is a tough time to be a small-business owner, trying to support production and manage your team -- all during a global pandemic -- while looking for ways to diversify your customer base.
Have you considered the international market? By using e-commerce opportunities, exporting could be a COVID response strategy for small businesses. The primary benefit to exporting is resiliency. After the Great Recession, many exporting businesses attributed their survival to their diversified markets.