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Wyoming Business Tips for March 15-21 | News | University of Wyoming

March 11, 2021
A weekly look at issues facing Wyoming business owners and entrepreneurs from the Wyoming Small Business Development Center (SBDC) Network, a collection of business assistance programs at the University of Wyoming.
By Audrey Jansen, Shop Wyoming project manager, Wyoming SBDC Network
As part of the expanding services within the Wyoming SBDC Network’s CARES Act Recovery Program, a one-stop, e-commerce site, called Shop Wyoming, has been released for Wyoming entrepreneurs. This site allows customers to shop and check out from multiple Wyoming-grown businesses at once and will give retailers the opportunity to reach new and existing customers on a local and national scale all within one unique, state-centric platform. There is no cost to participate, and you’ll receive an in-depth training upon registration. ....

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Wyoming Business Tips for March 8-14 | News | University of Wyoming

March 4, 2021
A weekly look at issues facing Wyoming business owners and entrepreneurs from the Wyoming Small Business Development Center (SBDC) Network, a collection of business assistance programs at the University of Wyoming.
By Andi Lewis, program manager, Wyoming Procurement Technical Assistance Center (PTAC)
It is becoming increasingly important that federal contractors implement a robust cybersecurity program. Why?
The No. 1 reason is to protect your company from unscrupulous people or organizations that want to hold your data for ransom, deliberately harm your company or steal your information. Another reason could be that your company wants to pursue contracts with the Department of Defense (DOD) and other federal agencies. Or, perhaps your company is interested in going after future Small Business Innovation Research or Small Business Technology Transfer contracts, or Other Transactional Agreements. ....

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Wyoming Business Tips for March 1-7 | News | University of Wyoming

February 25, 2021
A weekly look at issues facing Wyoming business owners and entrepreneurs from the Wyoming Small Business Development Center (SBDC) Network, a collection of business assistance programs at the University of Wyoming.
By guest author Patricia Brewer, export finance manager, Small Business Administration Office of International Trade
It is a tough time to be a small-business owner, trying to support production and manage your team all during a global pandemic while looking for ways to diversify your customer base.
Have you considered the international market? By using e-commerce opportunities, exporting could be a COVID response strategy for small businesses. The primary benefit to exporting is resiliency. After the Great Recession, many exporting businesses attributed their survival to their diversified markets. ....

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Wyoming Business Tips for Feb. 22-28 | News | University of Wyoming

February 18, 2021
A weekly look at issues facing Wyoming business owners and entrepreneurs from the Wyoming Small Business Development Center (SBDC) Network, a collection of business assistance programs at the University of Wyoming.
By Mike Lambert, Market Research Center manager, Wyoming SBDC Network
In today’s economy, branding is more important than ever. However, in my work with the Wyoming SBDC Network’s Market Research Center, I see a lot of companies that have neglected one critical element of branding their logos.
When you start a business, it is easy to fall into the trap of having your creative nephew produce your logo, or even use one of the online logo builders, or even just DIY (design it yourself). These tactics can work and have good results but, more often, what results is either extremely generic, poorly focused on the business, difficult to reproduce or just plain terrible. ....

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Wyoming Business Tips for Feb 22-28 | News - Compsmag Business

Wyoming Business Tips for Feb 22-28 | News
News Highlights: Wyoming Business Tips for Feb 22-28 | News
February 18, 2021
A weekly look at the issues facing Wyoming entrepreneurs and entrepreneurs from the Wyoming Small Business Development Center (SBDC) Network, a collection of business utilities at the University of Wyoming.
Recommended
By Mike Lambert, Market Research Center Manager, Wyoming SBDC Network
In today’s economy, branding is more important than ever. However, in my work with the Wyoming SBDC Network market research center, I see many companies that have neglected one critical element of branding: their logos.
When starting a business, it’s easy to fall into the trap of having your creative cousin create your logo, or even use one of the online logo builders, or even just DIY (design it yourself). These tactics can work and produce good results, but most of the time the results are either extremely general, poorly focused on the bus ....

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