Wyoming Business Tips for Feb 22-28 | News News Highlights: Wyoming Business Tips for Feb 22-28 | News February 18, 2021 A weekly look at the issues facing Wyoming entrepreneurs and entrepreneurs from the Wyoming Small Business Development Center (SBDC) Network, a collection of business utilities at the University of Wyoming. Recommended By Mike Lambert, Market Research Center Manager, Wyoming SBDC Network In today’s economy, branding is more important than ever. However, in my work with the Wyoming SBDC Network market research center, I see many companies that have neglected one critical element of branding: their logos. When starting a business, it’s easy to fall into the trap of having your creative cousin create your logo, or even use one of the online logo builders, or even just DIY (design it yourself). These tactics can work and produce good results, but most of the time the results are either extremely general, poorly focused on the business, difficult to reproduce, or just plain dire.