Your customers have changed - are you changing with them?

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Summary:
The world is trending toward something preferable to the past year. Zendesk’s Shawna Wolverton shares some guiding principles to help your organization navigate a reopening world.
(© Tero Vesalainen - Shutterstock)
Spring is in full swing, and the world is showing signs of renewal. With every shot in every arm, that virus that we're all weary of talking about, that has taken so much from so many, has less of a chance to further devastate. And the prospect of, as the Atlantic says, a wonderful summer, grows brighter.
There is no going back now, only forward. Locally and collectively, businesses and communities have found ways to adapt to fluctuating restrictions. Over the past year, we've carefully studied all of it, in particular how businesses and customers have interacted. Regardless of your business size or industry, there are a few ideas that will be foundational to the road ahead.

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