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Special to the Weatherford Democrat Jul 7, 2021
7 hrs ago
Rose Jordan is the marketing and tourism director for the Mineral Wells Area Chamber of Commerce. By DAVID MAY
MINERAL WELLS â Mineral Wells Area Chamber of Commerce Tourism Director Rose Jordan recently completed six months of training and testing and has received dual certifications from the Digital Marketing Institute.
Jordan is now a Certified Digital Marketing Professional: Digital Marketing Institute, which is internationally recognized and a Professional Certified Marker: American Marketing Association.
To receive these certifications Jordan studied 10 instructional modules: Intro to Digital Marketing; Social Media Marketing; Content Marketing; SEO (Search Engine Optimization); Paid Search & Google Ads; Display & Video Ads; Email Marketing; Website Optimization; Google Analytics; and Digital Marketing Strategy.
Researchers from University of Mannheim published a new paper in the
Journal of Marketing that examines the effect of wage inequality on customer satisfaction and firm performance.
The study, forthcoming in the
Journal of Marketing, is titled Wage Inequality: Its Impact on Customer Satisfaction and Firm Performance and is authored by Boas Bamberger, Christian Homburg, and Dominik M. Wielgos.
Irrespective of wage cuts and employee layoffs, the wages of top managers rose to record levels during the pandemic and wage inequality continues to grow worldwide. However, according to a 2015 OECD report, wage inequality is harmful to long-term economic growth and undermines societal cohesion. This situation raises the question: Do firms have an incentive to raise wage inequality?