Expedia Group Media Solutions Releases Inaugural Quarterly Trend Report For Travel Recovery
New data indicates traveler confidence is growing and now is the time for travel brands to capture and drive demand
share this article
1 min
Expedia Group™ Media Solutions, the global digital advertising organization of Expedia Group, today released its first-ever quarterly trend report. The Q1 2021 Travel Recovery Trend Report features data from custom research and Expedia Group first-party data combined with actionable insights to help ensure travel brands are best prepared to reconnect and reengage with travelers as spring and summer travel ramps up. Traveler behaviors and preferences have evolved significantly over the past year, meaning travel brands can no longer rely on historical marketing strategies to inform their recovery plans, said Wendy Olson Killion, Senior Vice President, Media Solutions. We know people are eager to start traveling again, but how they engage with trav
Expedia launches inaugural quarterly trend report for travel recovery
Share
Expedia Group Media Solutions, the global digital advertising organisation of Expedia Group, today released its first-ever quarterly trend report. The new Travel Recovery Trend Report features Expedia Group first-party data and custom research largely from Q1 2021 for actionable insights to help ensure travel brands are best prepared to reconnect and reengage with travellers as spring and summer travel ramps up.
“Traveller behaviours and preferences have evolved significantly over the past year, meaning travel brands can no longer rely on historical marketing strategies to inform their recovery plans,” said Wendy Olson Killion, senior vice president in media solutions at Expedia. “We know people are eager to start travelling again, but how they engage with travel brands, and what they expect, has changed. This report spotlights the latest data and trend
American Express Global Business Travel (GBT) has made a binding offer to acquire Egencia, Expedia Group's corporate travel arm. As part of the transaction, Expedia Group would become a shareholder in
BANGKOK, 4 May 2021: Expedia Group joins the Pacific Asia Travel Association as its newest corporate member, the association announced on Monday.
It makes a welcome change for the global membership association headquartered in Bangkok to recruit a significant player when the Covid-19 crisis forces companies to reconsider non-essential expenses. Some long-standing PATA members closed shop last year or asked for a postponement on membership until the pandemic eases. Some trade associations have even waived 2021 dues entirely to support members.
In its latest tax filing with the US Department of Treasury,
for the fiscal year ending December 2019, the association’s revenue from