Ad fraud and brand risk up in H2 2020, says IAS
April 21, 2021 10:49
Integral Ad Science (IAS) has disclosed new data showing that Australia witnessed an increase in ad fraud on desktop video, reporting an optimised against-ad-fraud rate of 1.6% for H2 2020, twice the average rate a year earlier. The worldwide optimised desktop video ad fraud rate was 0.8% for the same period.
According to Jessica Miles, country manager ANZ at Integral Ad Science, this rate of 1.6% is still relatively small, especially when compared to the worldwide non-optimised rate of 5.6%, “which is why we do not advocate alarm over the results despite the increase”.
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