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International heritage vs China future: A cultural conundrum

GPB’s Greg Sutcliffe argues that finding the right balance between celebrating an international brand’s heritage and safeguarding its future in China is a critical endeavour.

New yorkUnited statesHong kongUnited kingdomPeter druckerJun takahashiGreg sutcliffeDolce gabbanaDream crazyChinese valentineStarbuck chinaChief cultural engagement officersGood people basicallyபுதியது யார்க்ஒன்றுபட்டது மாநிலங்களில்ஹாங் காங்

WARC Shares Key Insights from the 2021 Cannes Creative Effectiveness Lions Winners

WARC Shares Key Insights from the 2021 Cannes Creative Effectiveness Lions Winners
albawaba.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from albawaba.com Daily Mail and Mail on Sunday newspapers.

Ar riyaSaudi arabiaKennedy portlandNeil dawsonWunderman thompsonAnn mukherjeeJean paul burgePernod ricardBurger kingGerman railChief global strategy of wunderman thompsonPernod ricard north americaJury president ann mukherjeeDream crazyசவுதி அரேபியாகெந்நெடீ போர்டிலந்ட்

WARC s insights from Cannes Creative Effectiveness Lions winners

WARC s insights from Cannes Creative Effectiveness Lions winners
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Chiara mancoKennedy portlandNeil dawsonWunderman thompsonAnn mukherjeeJean paul burgePernod ricardBurger kingCannes creative effectiveness lionsCreative effectiveness lionsCommissioning editorCase studiesGerman railChief global strategy of wunderman thompsonPernod ricard north americaJury president ann mukherjee

Unexpected creativity overcomes barriers and drives effectiveness

Unexpected creativity overcomes barriers and drives effectiveness
warc.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from warc.com Daily Mail and Mail on Sunday newspapers.

Alma isaac mizrahiCannes international festival of creativityEffectiveness lionsIsaac mizrahiCannes international festivalCreative effectivenessDream crazyBurger kingWhopper detourகேன்ஸ் சர்வதேச திருவிழா ஆஃப் படைப்பாற்றல்செயல்திறன் சிங்கங்கள்ஐஸ்யாக் மிஸ்ராஹிகேன்ஸ் சர்வதேச திருவிழாபடைப்பு செயல்திறன்கனவு பைத்தியம்பர்கர் கிங்

Effective work taps into human understanding

Effective work taps into human understanding
warc.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from warc.com Daily Mail and Mail on Sunday newspapers.

Lebron jamesSerena williamsCristina balanzoColin kaepernickGrand prixEffectiveness lionsDream crazyலெப்ரான் ஜேம்ஸ்செரீனா வில்லியம்ஸ்மாபெரும் ப்ரீசெயல்திறன் சிங்கங்கள்கனவு பைத்தியம்