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Summary
On March 15, 2021, former California Attorney General, Xavier
Becerra, announced additional California Consumer Privacy Act
(CCPA) regulations. These new changes went into effect on March 15,
2021.
Consumer s Right to Opt-Out Offline
Currently, businesses that must comply with the CCPA and that sell personal information under the law are required to
provide a right to opt-out notice in a way that is easy to
read and understandable to consumers. For businesses with
webpages, consumers should be directed to click the Do Not
Sell My Personal Information link if the consumer wishes to
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[co-author: Nicole Sockett]
The FTC recently held a workshop titled “Bringing Dark Patterns to Light,” a recording of which can be found at the following link. The workshop centered around exploring the effects of digital “dark patterns” on consumers and the marketplace.
The term “dark patterns” refers to a range of potentially deceptive website design tactics that can manipulate consumers’ behavior or limit their autonomy. Dark patterns can deceive consumers into purchasing, sharing, or agreeing to items consumers did not intend to purchase, share, or agree to. Dark patterns are also employed to make it confusing or difficult to terminate agreements or subscriptions. Increasingly, companies are also using dark patterns to manipulate consumers into giving up their personal data, which is sold and then used to target advertising and manipulate future behavior.
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What Businesses in Tennessee and Across the U.S. Can Take From Virginia’s New Consumer Data Protection Act
Virginia Gov. Ralph Northam recently signed the Virginia Consumer Data Protection Act (VCDPA) into law, making Virginia the second state, following California, to adopt comprehensive consumer data privacy legislation.
Like the California Consumer Privacy Act (CCPA) and the European Union’s General Data Protection Regulation (GDPR), the new law gives Virginia consumers more control over how businesses collect and use their personal data. The law also creates security and assessment requirements for businesse