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CMO s top 8 martech stories for the week - 15 July 2021

CMO s top 8 martech stories for the week - 15 July 2021 All the latest martech and adtech news from Impact, Salesforce, Amperity, Birdeye, Mitto, Flashtalking, Mediaocean, Sitecore and ActiveCampaign. Impact secures US$150m in funding Accelerating automation innovation and global scale is in the sights of partnerships management platform, Impact, after securing US$150 million in funding. The vendor’s latest funding round was led by Qatar Investment Authority, joined by Providence Public, and brings Impact’s total valuation to $1.5 billion. The funding will be used to accelerate investment in partnership automation innovation, increase channel partnerships, and scale Impact’s go-to-market efforts for brands, agencies and publishers globally.

How BlueFit s new CXO is planning to act on the voice of customer

How BlueFit s new CXO is planning to act on the voice of customer Former Next Gen marketer and now CX chief at BlueFit talks through her priorities for the growing fitness brand Refining the customer journey, embedding a new marketing cloud platform and elevating voice of customer and Net Promoter Score programs are top priorities for the new chief experience officer at BlueFit gyms.   Jo Dawson joined the BlueFit Group in May as its first CXO, responsible for delivering the gym network’s brand experience across the customer lifecycle. The remit incorporate marketing, sales, customer engagement and retention, and is about supporting the business as it looks to expand its portfolio and drive growth.

SparkPost Announces Inbox Tracker on Salesforce AppExchange, the World s Leading Enterprise Cloud Marketplace

SparkPost Announces Inbox Tracker on Salesforce AppExchange, the World s Leading Enterprise Cloud Marketplace
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