Page 4 - Abeling News Today

General Mills is ready to “unleash” the growth potential of its carefully constructed digital capabilities, including e-commerce, data-driven marketing and supply chain digitization, in which it has made “significant investments” over the past five years, CEO Jeff Harmening told investment analysts this week at the Consumer Analyst Group of New York meeting.

US aquaculture is in a state of transformation led by initiatives from the National Oceanic and Atmospheric Administration (NOAA Fisheries), coupled with the increasing prevalence of certifications, and a growing demand for responsibly sourced seafood at retail that is reshaping the way seafood is produced and consumed.

Consumers seek frozen foods to reduce waste and as a cost-effective nutrition source, creating opportunities for brands to reimagine options for the nearly $78bn frozen food department, according to Conagra Brands’ recent Future of Frozen Food 2024 report.

Creating a recognizable name in produce is no easy feat, considering the limited number of recognizable brands in the market, but Dole did it and is tapping digital and in-store promotions to celebrate its 125th Banana-versary and differentiate itself from other brands during the near year-long promotion.

Super Bowl advertisers that spent millions of dollars on commercials are already seeing a boost in sales, as consumers cite increased demand for Doritos Dinamita, Lindor Chocolate, Starry, Nerds, and Poppi, according to separate reports from Veylinx and Gopuff.

The discontinuation of Eat Just Inc.'s Just Mayo and Just Ranch products in 2020, despite market success, was a strategic play to “put every bit of energy into JUST Egg,” the company’s flagship animal-free liquid egg alternative, before relaunching the condiments again this year, Tom Rossmeissl, Eat Just’s head of global marketing, told FoodNavigator-USA.

Israeli company InnovoPro is bringing its clean-label, chickpea protein powered solutions to the broader food and beverage industry after proving its ability to bind, blend, foam and problem-solve other common challenges within plant-based categories.

Better-for-you confection newcomer Rotten’s early distribution gains since it launched in September underscores an unmet consumer desire for candy that cuts back on sugar and artificial ingredients, but not the fun.

Justin’s launch of its Dark Chocolate Candy Pieces continues the brand’s emphasis on offering clean confectionery ingredients that are USDA-certified organic, use Rainforest Alliance cocoa and are Non-GMO Project Verified, aligning with the brand’s corporate social responsibility for ethically sourced and natural ingredients, Penny Andino, VP of marketing, explained to FoodNavigator-USA.

To continue blazing a path for gene-edited food in North America that is more convenient and nutrient-dense than conventional counterparts, food-tech startup Pairwise has decided to discontinue marketing its first CRISPR-edited product, Conscious Greens – after a successful test in retail and food service – to focus instead new product development.