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The founder of startup Harken Sweets, which launched earlier this month, wants to “nutritionally overhaul” the candy bar category by using “the power of the date fruit,” like how she helped Caulipower reinvigorate the pizza category with the “power of cauliflower” when she was company’s COO.

Marketing and advertising claims related to environmental, social and governance efforts are in the crosshairs of the plaintiff’s bar as cases alleging greenwashing, including exaggerated or false claims about ESG initiatives, environmental impact and sustainable practices increase, according to lawyers with the firm Perkins Coie.

Eco labels, from Fairtrade America to Marine Stewardship Council to Non-GMO Project, can help tip the scales when consumers are deliberating between products at shelf and even encourage them to try a new or unfamiliar brand, according to leading sustainability certifying organizations.

Sweets and snacks giant Mondelez International dismissed a dip in volume in North America during the fourth quarter as a “one-off” from which it will quickly bounce back despite planned price hikes and ongoing shifts in consumer spending to favor sales and smaller packs at lower prices.

Regenerative agriculture may be a relatively new or unknown concept to most US consumers, but new research by ADM suggests that as shoppers’ awareness of the practice grows so too does their trust in retailers and brands that implement its tenets and their intent to buy products sourced from those that practice it.

Greenwashing around sustainability hurts the growth of important initiatives for the environment, society and animal welfare, but when companies make honest, transparent and science-backed claims about their sustainability, consumer trust is not only improved, but their perception of a premium product can potentially increase for brands, Jordan Bar Am, partner, McKinsey & Company, explained to FoodNavigator-USA.

Dublin, Jan. 31, 2024 (GLOBE NEWSWIRE) -- The

The frozen dessert aisle may feel frozen in another time to some consumers who are looking for clean labels but who are often confronted by long ingredient lists with preservatives, additives, processing aids and emulsifiers that are unfamiliar and may feel unnecessary given the natural preservation freezing offers.

Children's food brand Once Upon A Farm launches its A2/A2 whole milk shakes “to fill the gap no for added sugar dairy snacks” with milk sourced from grass-fed cows on regenerative farms, company CEO John Foraker told FoodNavigator-USA.

A resounding theme of “better” emerged at the Winter Fancy Food Show in Las Vegas last week, where more than 1,200 specialty food companies came together to showcase the latest innovations in cheese, condiments, baked goods, snacks and more.