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February 5, 2017
>> tom: theater attendance continues to decline as more people would prefer to spend their time reading books. so what are theater kings to do? add booze! its paying off. boozy movie theaters have seen a patron 30-cent increase in sales. one theater exec called it, "the fastest growing community in our industry" ." it doesnt cannibalize candy, soda, popcorn. if i put a bar in, i can guarantee my food and beverage revenue will go up. to me? i prefer to get good and liquored up before i take my da...
February 4, 2017
>> tom: theater attendance continues to decline as more people would prefer to spend their time reading books. so what are theater kings to do? add booze! its paying off. boozy movie theaters have seen a patron 30-cent increase in sales. one theater exec called it, "the fastest growing community in our industry" ." it doesnt cannibalize candy, soda, popcorn. if i put a bar in, i can guarantee my food and beverage revenue will go up. to me? i prefer to get good and liquored up before i take my da...