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Can you really get free advertising for your small business? Absolutely! This post includes 50 ways to advertise -- without spending a dime.

Looking to get free advertising for your small business? Check out these creative ways to get the word out - without spending a penny.

Looking to get free advertising for your small business? Check out these creative ways to get the word out - without spending a penny.

Looking to get free advertising for your small business? Check out these creative ways to get the word out - without spending a penny.

Looking to get free advertising for your small business? Check out these creative ways to get the word out - without spending a penny.

Report underlines importance of brands knowing where ads will be displayed New data out from Integral Ad Science underlines the importance of brand safety - and brands knowing not only when ads will be shown but where and adjacent to what other content. Thats because while overall internet usage, ad viewability, and even engagement metrics have improved over the past year, so has the chance that a brands ad will be displayed next to unwanted content. Integral Ad Science has released the H2 2020...

Expert: The opportunity CTV is bringing to digital advertisers In the digital landscape there are two main players: Google and Facebook. Both have a lock on much of the digital marketing space, but with consumers increasing thirst for content - particularly video - there is a chance for digital brands to break free of the duopoly. Heres how. Kristina: How is TV/streaming video so different from the rest of the online ad space? Tal Chalozin, CTO & Co-Founder, Innovid: In the digital landscape, t...

Top 3 tips to create a stronger AI strategy By mining internal and external data about consumers, merchants can gain insights about the likely preferences of individuals, allowing them to create offers, incentives, and a shopping experience that is more appealing. In the world of retail marketing, AI is helping to build more personalized marketing campaigns, and to improve the product search experience -- among other things -- which can help deliver a better customer experience as well. Heres h...

Brands: Why vanity metrics arent serving your strategy Clicks and follower counts may look good on paper, but they likely arent converting customers. That, according to one expert, is why brands have to retire vanity metrics from the turn of the century and instead invest in metrics that provide better information. Kristina: How can brands easily update their strategy to include better data than traditional vanity metrics? Barbie Koelker, VP of Marketing, SpikeTrap: Look for tools that help a...

How to update programmatic strategy for 2021 Advertisers faced many challenges in 2020, from reduced traffic in stores to consumers budget constraints. Many of those challenges will disappear in 2021, but that doesnt mean a return to pre-2020 strategy. Instead, brands need to update their strategies to include how consumers changed how they shop and interact. Kristina: How big were the challenges faced by advertisers in 2020? Frost Prioleau, CEO & Co-Founder, Simpli.fi: The biggest challenge ...