Simpli Fi News Today

/PRNewswire/ -- Today, Simpli.fi, the advertising automation platform for agencies, brands, and media companies, confirmed that it has completed the previously...

/PRNewswire/ -- Today, Simpli.fi, the Advertising Automation Platform for agencies, brands, and media companies, announced that the company has been named to...

/PRNewswire/ -- Today, Simpli.fi, the Advertising Automation Platform for agencies, brands, and media companies, announced that Elizabeth Brockey, Chief...

/PRNewswire/ -- Simpli.fi, a leader in programmatic advertising and agency management software, today announced that it has acquired CoreMedia Systems, a...

/PRNewswire/ -- Simpli.fi, a leader in programmatic advertising and agency management software, today announced that it has acquired CoreMedia Systems, a...

/PRNewswire/ -- Simpli.fi, a leader in programmatic advertising and agency management software, today announced that it won the Mobile Marketing Magazines...

/PRNewswire/ -- Simpli.fi, a leader in programmatic advertising and agency management software, today announced that it won the Mobile Marketing Magazines...

/PRNewswire/ -- Simpli.fi, a leader in programmatic advertising and agency management software, announced today that private equity funds managed by Blackstone...

How to update programmatic strategy for 2021 Advertisers faced many challenges in 2020, from reduced traffic in stores to consumers budget constraints. Many of those challenges will disappear in 2021, but that doesnt mean a return to pre-2020 strategy. Instead, brands need to update their strategies to include how consumers changed how they shop and interact. Kristina: How big were the challenges faced by advertisers in 2020? Frost Prioleau, CEO & Co-Founder, Simpli.fi: The biggest challenge ...

Share this article FT. WORTH, Texas, Jan. 19, 2021 /PRNewswire/ -- Today, Simpli.fi , a leading programmatic platform for CTV, addressable and mobile advertising, announced that it has acquired The Advantage Software Company, LLC. The acquisition creates a groundbreaking combination of best-in-class features and services available to the advertising industry with improved workflow across all media types, from planning and buying, tracking, accounting and reconciliation. The combined company wi...