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Consumption, but particularly advertising consumption — whats working, whats not working, what formats people respond to, what formats are potentially now going out of date. so, thanks to three of you for coming on to help us with this. lets start with you, sophie. what trends have you observed within the adverts you make and the demands from your clients in the last few months? well, its obviously been a difficult time. so the run up to christmas is traditionally when a vast majority of our c...

A very, very powerful converter of attention in making people recall the adverts, which is the really important thing as well, and, importantly, act upon what they see as well. what about you, benjamin? youre a publisher. your business model in part rests on advertising. can you see different demands from both your readers, your consumers, but also the people who are buying your ad space? well, yeah, look, we are maybe different to some publishers - that are based here. the majority of our audie...

Seeing some, i dont know, how shall i say, some less powerful influence. so weve looked at a number of different elements of the advertising experience — from benjamins point of view as a publisher, from yours and from the agency side of things, in terms of where you place adverts. id also like to ask about the creative process. sophie, i know you were telling one of my colleagues that one of the things that made you want to work in advertising was the famous tango blackcurrant ad of quite a f...

Drink, which became this phenomenon selling out in aldi, promoted by a number of influencers, including ksi, and with absolutely no classic advertising behind it as well. i guess id ask the same question as i did of the traitors, which is, how much, sophie, can you learn as an ad agency from a product like that landing in the market? oh, its a tough one, that. i was watching some young men in mcdonalds the other day with their proudly bought bottles of prime. its a difficult one. i mean, i think...

Netflix and disney+ turning towards old—school, lets say, methods to attract income, looking at advertising—funded models as well, to keep their model sustainable. of course, tv — you know, the likes of channel 4 and bbc — theyre competing with these global content brands, and weve got to include people like tiktok in that now as well. so, you know, consumption, particularly over the covid period, has only grown, as people have multitasked more and more, stayed at home a lot more and con...

Well, congratulations on such a success. i assume a second series has been ordered by the bbc or will be shortly? theyre making the right noises. all right. well watch out for that. thanks forjoining us on the media show. we appreciate it, stephen. thanks for your time. thats stephen lambert, ceo of studio lambert. now, still with us is benjamin cohen, the ceo of pinknews. were also joined by dino myers—lamptey, who set up his own advertising agency, the barber shop, and by sophie lewis, chief...

Seeing some, i dont know, how shall i say, some less powerful influence. so weve looked at a number of different elements of the advertising experience — from benjamins point of view as a publisher, from yours and from the agency side of things, in terms of where you place adverts. id also like to ask about the creative process. sophie, i know you were telling one of my colleagues that one of the things that made you want to work in advertising was the famous tango blackcurrant ad of quite a f...

Of attention in making people recall the adverts, which is the really important thing as well, and, importantly, act upon what they see as well. what about you, benjamin? youre a publisher. your business model in part rests on advertising. can you see different demands from both your readers, your consumers, but also the people who are buying your ad space? well, yeah, look, we are maybe different to some publishers - that are based here. the majority of our audience is in the us, so were really...

So, weve looked at a number of different elements of the advertising experience — from benjamins point of view as a publisher, from yours and from the agency side of things, in terms of where you place adverts. id also like to ask about the creative process. sophie, i know you were telling one of my colleagues that one of the things that made you want to work in advertising was the famous tango blackcurrant ad of quite a few years ago, which, for those of you listening, if you didnt see it, sa...

Understanding media consumption, but particularly advertising consumption — whats working, whats not working, what formats people respond to, what formats are potentially now going out of date. so, thanks to three of you for coming on to help us with this. lets start with you, sophie. what trends have you observed within the adverts you make and the demands from your clients in the last few months? well, its obviously been a difficult time. so the run up to christmas is traditionally when a va...