Page 65 - Adverts News Today

Is always crucial in us understanding media consumption, but particularly advertising consumption — whats working, whats not working, what formats people respond to, what formats are potentially now going out of date. so, thanks to three of you for coming on to help us with this. lets start with you, sophie. what trends have you observed within the adverts you make and the demands from your clients in the last few months? well, its obviously been a difficult time. so the run up to christmas is...

Seeing some, i dont know, how shall i say, some less powerful influence. so weve looked at a number of different elements of the advertising experience — from benjamins point of view as a publisher, from yours and from the agency side of things, in terms of where you place adverts. id also like to ask about the creative process. sophie, i know you were telling one of my colleagues that one of the things that made you want to work in advertising was the famous tango blackcurrant ad of quite a f...

Working, what formats people respond to, what formats are potentially now going out of date. so, thanks to three of you for coming on to help us with this. lets start with you, sophie. what trends have you observed within the adverts you make and the demands from your clients in the last few months? well, its obviously been a difficult time. so, the run—up to christmas is traditionally when a vast majority of our clients make considerable amounts of their revenue. certainly, the retailers rely...

Consumption, but particularly advertising consumption — whats working, whats not working, what formats people respond to, what formats are potentially now going out of date. so, thanks to three of you for coming on to help us with this. lets start with you, sophie. what trends have you observed within the adverts you make and the demands from your clients in the last few months? well, its obviously been a difficult time. so the run up to christmas is traditionally when a vast majority of our c...

The platform and the big screen, as such, is still a very, very powerful converter of attention in making people recall the adverts, which is the really important thing as well, and, importantly, act upon what they see as well. what about you, benjamin? youre a publisher. your business model in part rests on advertising. can you see different demands from both your readers, your consumers, but also the people who are buying your ad space? well, yeah, look, we are maybe different to some publishe...

And i think tv, in terms of how its consumed, the platform and the big screen, as such, is still a very, very powerful converter of attention in making people recall the adverts, which is the really important thing as well, and, importantly, act upon what they see as well. what about you, benjamin? youre a publisher. your business model in part rests on advertising. can you see different demands from both your readers, your consumers, but also the people who are buying your ad space? well, yeah,...

And i think the traditional influencer model is certainly seeing some, i dont know, how shall i say, some less powerful influence. so weve looked at a number of different elements of the advertising experience — from benjamins point of view as a publisher, from yours and from the agency side of things, in terms of where you place adverts. id also like to ask about the creative process. sophie, i know you were telling one of my colleagues that one of the things that made you want to work in adv...

The platform and the big screen, as such, is still a very, very powerful converter of attention in making people recall the adverts, which is the really important thing as well, and, importantly, act upon what they see as well. what about you, benjamin? youre a publisher. your business model in part rests on advertising. can you see different demands from both your readers, your consumers, but also the people who are buying your ad space? well, yeah, look, we are maybe different to some publishe...

The platform and the big screen, as such, is still a very, very powerful converter of attention in making people recall the adverts, which is the really important thing as well, and, importantly, act upon what they see as well. what about you, benjamin? youre a publisher. your business model in part rests on advertising. can you see different demands from both your readers, your consumers, but also the people who are buying your ad space? well, yeah, look, we are maybe different to some publishe...

Consumption, but particularly advertising consumption — whats working, whats not working, what formats people respond to, what formats are potentially now going out of date. so, thanks to three of you for coming on to help us with this. lets start with you, sophie. what trends have you observed within the adverts you make and the demands from your clients in the last few months? well, its obviously been a difficult time. so the run up to christmas is traditionally when a vast majority of our c...