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But fundamentally, we want people to get the biggest stories and the best bbc content and analysis to their phones without them having to go and looking for it. i suppose what some of the viewers feel, which is coming across, is they dont like the idea ofjust getting adverts for bbc news content, because thats not what they signed up for, its not an alert. yeah, and i think what alerts are has evolved a lot over the last few years, not just for the bbc but for every news organisation — from th...

Seeing some, i dont know, how shall i say, some less powerful influence. so weve looked at a number of different elements of the advertising experience — from benjamins point of view as a publisher, from yours and from the agency side of things, in terms of where you place adverts. id also like to ask about the creative process. sophie, i know you were telling one of my colleagues that one of the things that made you want to work in advertising was the famous tango blackcurrant ad of quite a f...

And i think the traditional influencer model is certainly seeing some, i dont know, how shall i say, some less powerful influence. so weve looked at a number of different elements of the advertising experience — from benjamins point of view as a publisher, from yours and from the agency side of things, in terms of where you place adverts. id also like to ask about the creative process. sophie, i know you were telling one of my colleagues that one of the things that made you want to work in adv...

Tojoin us on the media show because the christmas period is always crucial in us understanding media consumption, but particularly advertising consumption — whats working, whats not working, what formats people respond to, what formats are potentially now going out of date. so, thanks to three of you for coming on to help us with this. lets start with you, sophie. what trends have you observed within the adverts you make and the demands from your clients in the last few months? well, its obvio...

More so than anywhere else. and i think tv, in terms of how its consumed, the platform and the big screen, as such, is still a very, very powerful converter of attention in making people recall the adverts, which is the really important thing as well, and, importantly, act upon what they see as well. what about you, benjamin? youre a publisher. your business model in part rests on advertising. can you see different demands from both your readers, your consumers, but also the people who are buyin...

Now, still with us is benjamin cohen, the ceo of pinknews. were also joined by dino myers—lamptey, who set up his own advertising agency, the barber shop, and by sophie lewis, chief strategy officer from m&c saatchi. and we asked the three of you tojoin us on the media show because the christmas period is always crucial in us understanding media consumption, but particularly advertising consumption — whats working, whats not working, what formats people respond to, what formats are potential...

Now as well. so, you know, consumption, particularly over the covid period, has only grown, as people have multitasked more and more, stayed at home a lot more and consumed a lot more content as well. so for advertisers, there are so many more places to reach people, but its really important to think about where is grabbing the attention more so than anywhere else. and i think tv, in terms of how its consumed, the platform and the big screen, as such, is still a very, very powerful converter of ...

Oh, its a tough one, that. i was watching some young men in mcdonalds the other day with their proudly bought bottles of prime. its a difficult one. i mean, i think there have been conversations about whether influencers are dead. and i think the traditional influencer model is certainly seeing some, i dont know, how shall i say, some less powerful influence. so weve looked at a number of different elements of the advertising experience — from benjamins point of view as a publisher, from yours...

More opportunities for people, people to tailor what they get to their own needs and for personalisation. but fundamentally, we want people to get the biggest stories and the best bbc content and analysis to their phones without them having to go and looking for it. i suppose what some of the viewers feel, which is coming across, is they dont like the idea ofjust getting adverts for bbc news content, because thats not what they signed up for, its not an alert. yeah, and i think what alerts are h...

Im not putting up with it. you know, im hopefully about to take the third troll to court and potentially a fourth at the moment, because im not tolerating it. just this weekend homophobic chanting was heard during a game between nottingham forest and chelsea. the club and the police are investigating. the premier league says it is treating the issue seriously, but in the grounds and online the abuse continues. nick garnett, bbc news. the government has confirmed it will not go ahead with a contr...