Allison Kavanaugh News Today

PHOTO: Wes Hicks B2B marketers had to pivot hard over the last 18 months, especially when it came to event marketing. The wholesale cancellation of trade shows and events, a staple of B2B marketing budgets, left many scrambling to find other avenues to drive awareness and connect with potential buyers. As it turns out, adopting a virtual event strategy can actually produce a number of unexpected benefits — benefits that will surely outlast the pandemic. Of course, virtual events will alw...