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Virtual Events Are Here to Stay

PHOTO: Wes Hicks B2B marketers had to pivot hard over the last 18 months, especially when it came to event marketing. The wholesale cancellation of trade shows and events, a staple of B2B marketing budgets, left many scrambling to find other avenues to drive awareness and connect with potential buyers. As it turns out, adopting a virtual event strategy can actually produce a number of unexpected benefits — benefits that will surely outlast the pandemic. Of course, virtual events will alw...
Jim Somers Patrick Berzai Intellishift Connectedops John Carione Fred Waugh Allison Kavanaugh

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Marketers Agree: Content Marketing Isn't Going Anywhere

PHOTO: Markus Spiske | unsplash In a world where potential B2B customers are spending over 10 hours a day staring at their screens, it’s only natural that B2B marketers would want to show up on those screens, too. Unfortunately, between work and play, not to mention endless notifications and countless distractions, people have never had more demands on their attention. If you want people to pay attention to your content, it better stand out. We asked our extended community of marketing l...
Ali Jawin Karine Regev Fred Waugh Jim Somers Keren Fridman Markus Spiske

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