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Our year-ender this time around places the fraternity on the 'hot seat' to answer questions about the year gone by and their expectations from 2024

Amid the festive marketing blitz, the Ikea India country marketing manager sheds light on how the Swedish brand is testing Indian waters and finding ways to mix the ‘Swedishness’ and ‘Ikeaness’ together with ‘Indianess’, and more

Amid the festive marketing blitz, the Ikea India country marketing manager sheds light on how the Swedish brand is testing Indian waters and finding ways to mix the ‘Swedishness’ and ‘Ikeaness’ together with ‘Indianess’, and more

The country marketing manager at IKEA India discusses festive campaign, upcoming initiatives, trends in India, celebrity endorsements, and more.

Conceptualised by Leo Burnett, the campaign will run on broadcast and across digital channels.

IKEA India celebrates the joy of making homes festive ready

Best Media Info: There isn’t a formula engraved in stone when it comes to choosing the right marketing strategy for a brand, and the rapid fragmentation has added to a marketer’s challenges. But what are they choo| Marketing News

Musicians including The Yussef Dayes Experience, Dorian Concept, Klangophonics, Vieux Farka Toure, as well as local acts Anyasa, Hanumankind, Easy Wanderlings and Many Roots Ensemble will perform on the festival's four recycled stages

At Echoes of Earth, the only eco-friendly music festival in India, the audience can expect to be enthralled by music, innovation, and some rarely heard initiatives that promise to spark a new discussion.The festival is increasing its presence ...

With the on-going festive season, people are looking for creative ideas to get their homes festive-ready. IKEA India, with its new campaign- Ghar Aajao, brings forth their new, made-in-India festive collection AROMATISK, encouraging the many people o