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Destination NSW has launched a fresh approach to growing the business events sector in regional NSW with new messaging announced at AIME 2024.

Conceptualised by Leo Burnett, the campaign will run on broadcast and across digital channels.

IKEA India celebrates the joy of making homes festive ready

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Over the weekend ADFEST announced the winners of its 2023 competition. The awards were presented at PEACH, Royal Cliff Hotels Group in Pattaya, Thailand.

Australia has scored 24 finalists in the second round of finalists at ADFEST 2023.

Composer Lance Gurisik from MassiveMusic Sydney has won the advertising category at the prestigious Screen Music Awards for his work on Destination New South Wales ‘Feel New’ campaign. The ceremony, which was held on Tuesday night at the Forum in Melbourne, acknowledges excellence and innovati

With so much to discover in our backyard, Penrith residents are being encouraged to become tourists in their own city.

The state’s tourism boss insists a major campaign to sell NSW to the world is working despite criticism, but he says Sydneysiders’s tendency to talk down their city wasn’t

There were several agencies in Australia that put in strong creative performances over the last 12 months. Over the next few days, Campaign Brief showcases the work of those that made The Work 2022 Hot List... Notable work for HERO, ranked #11 Australian agency in The Work 2021, included Sunco