Page 7 - App Tracking News Today

In a letter sent to Federal Trade Commission (FTC) chair Lina Khan today, four U.S. legislators said the FTC should "investigate Apple and...

Experts anticipate a "brutal battle" between Apple and global regulators amid concerns about how the company may "exaggerate" its...

For a month that could otherwise be known as just "the one before WWDC," May 2022 proved to be a volatile time for Apple and the whole technology industry, with moves like unionization that will have long-lasting effects.

For a month that could otherwise be known as just "the one before WWDC," May 2022 proved to be a volatile time for Apple and the whole technology industry, with moves like unionization that will have long-lasting effects.

Apple offers a feature on the iPhone where you can control what apps are tracking you. You can decide to stop all apps from tracking you or you can choose

Unity Software offered advertisers a workaround to avoid losses from Apple's iOS 14 App Tracking Transparency, but it didn't work and company shares are now down 37%.

Google dropped the second Android 13 beta yesterday following the I/O keynote. Its a small update, but there are something noteworthy things. Read on for whats new.

Unity Software offered advertisers a workaround to avoid losses from Apples iOS 14 App Tracking Transparency, but it didnt work and company shares are now down 37%.

Its been a long time since iOS 14.5 and Apples App Tracking initiative. Google has had long enough to come up with an answer to this to disprove the assumption that Android is less private. I want to see Android 13 finally tackle this head-on.

Apple has revealed to advertisers that App Store search ads served in a non-targeted fashion are just as effective as those relying on targeting via first-party data.