Page 9 - App Tracking News Today

The keynote address for IAPPs Global Privacy Summit will be provided by Apple CEO Tim Cook, to kick off the event on April 12.

The keynote address for IAPP's Global Privacy Summit will be provided by Apple CEO Tim Cook, to kick off the event on April 12.

Two iOS 15 features are getting marketers concerned that Apple is continuing to protect iPhone users from third-party marketers.

Apple's devices, and particularly its iPhone and iPad, feature some of the strongest privacy protections available in an easy consumer product. However, there's more you can do to lock down the data on your Apple devices — here's how.

Ad industry experts are concerned about the future expansion of Apples privacy features on iPhone, including the recently released Private Relay and Hide My Email.

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry continues to grow, with a record number of downloads and consumer spending across both the iOS and Google Play stores combined in 2021, according to the latest year-end reports. Global spending across iOS, […]

Shifts in power in Silicon Valley mean new stories need telling — here’s a guide to what feels dated and what feels fresh in 2022.

Apple's introduction of App Tracking Transparency rocked the digital ad industry, but the decision to implement the program was less an attack on tech rivals and more an attempt to fix a problem Apple itself introduced.

A new report has highlighted how three top prominent executives initially found themselves at odds in early deliberations about Apple's App...

Apples introduction of App Tracking Transparency rocked the digital ad industry, but the decision to implement the program was less an attack on tech rivals and more an attempt to fix a problem Apple itself introduced.