Applied Behavioural Sciences News Today

Temasek Polytechnic (TP) and marketing agency DDB Group Singapore have announced their partnership in creating The Behavioural Intelligence Group (BIG). The collaboration aims to narrow the gap between intention and action, by applying behavioural science to marketing.

The collaboration with Temasek Polytechnic aims to help marketers understand how consumers move from intention to action.

Discovery Bank has announced its new Vitality Travel offering, the ability for clients to find and book discounted flights - domestically and internationally...