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Sojern Announces Platform Enhancements to AI-Powered Audiences

Article - Sojern Announces Platform Enhancements to AI-Powered Audiences - Sojern has leveraged its long-standing AI capabilities to provide expanded support for more than 10,000 travel marketers annually. Customers include hotels and resorts of all sizes, destinations, attractions and airlines.
Kurt Weinsheimer Party Offline Data Sojern Travel Marketing Platform Artificial Intelligence Sojern Traveler Ecosystem Chief Solutions Officer

Dentsu tracks path of cookie deprecation for brands in 'The Cookieless World:2022 Update' – Campaign Brief

Today, dentsu International announces its 2022 follow-up to The Cookieless World โ€“ A Guide for the New Era of Digital Marketing, which provides a comprehensive deep-dive into the ongoing deprecation of third-party cookies and what brands can do to prepare. The report is now available to dow
Richard Pook Cookieless World New Era Digital Marketing Data Management Audience Activation

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Media companies band together to provide targeted DOOH

Comscore, a digital business analytics and audience measurement company, has signed an agreement with Vistar Media, a provider of programmatic technology for DOOH advertising to provide cross-platform media to targeted audiences, according to a company press release. The growth inโ€ฆ
New York United States Laura Kasakoff Jess Trainor Vistar Media Comscore Audience Activation

Dentsu releases new global report on web tracking and privacy

July 5 2021, 3:26 pm | BY Lynchy | No Comments The media arm of dentsu international publishes the first in-depth review of a cookieless future in the wake of recent Google announcements and timelines. The Cookieless World: A Guide for the New Era of Digital Marketing provides a deep dive into the impact on brands due to major changes in web tracking capabilities and enhanced privacy legislation. It will explore a range of areas including Data Management, Audience Activation & First-part...
Rohan Philips Prerna Mehrotra Asia Pacific Cookieless World New Era Digital Marketing

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