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Comscore Brings Cookie-Free Connected TV (CTV) Audience Targeting To Europe With Predictive Audiences

Comscore Brings Cookie-Free Connected TV (CTV) Audience Targeting To Europe With Predictive Audiences Comscore brings its patent-pending Predictive Audiences solution to the UK and Germany, with the industrys first European CTV viewership audiences RESTON, Va., Feb. 4, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR) is excited to announce the expansion of Predictive Audiences - the industrys first cookie-free, GDPR-friendly targeting capability that enables advertisers to reach audiences based on ...
United Kingdom Guido Fambach Rachel Gantz Activation Solutions Predictive Audiences General Manager

Comscore and IHS Markit, PlaceIQ, and TransUnion Launch First Cookie-Free Audience Targeting Solution at Scale

Share this article Share this article RESTON, Va., Jan. 11, 2021 /PRNewswire/ -- With third-party cookie deprecation fast approaching, advertisers need bold new solutions to ensure their campaigns continue to reach the right audiences without interruption. As a trusted partner for planning, transacting and evaluating media across platforms, Comscore (NASDAQ: SCOR) is excited to launch Predictive Audiences – the industrys first cookie-free targeting capability that enables advertisers to rea...
Matt Spiegel Joe Kyriakoza Duncan Mccall David Algranati Rachel Gantz Trans Union

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