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AdTheorent Health Unveils the Industry's First and Only Predictive Audiences for Health Advertisers

October 13, 2022

/PRNewswire/ -- AdTheorent Health, a division of AdTheorent Holding Company, Inc. (Nasdaq: ADTH) that delivers privacy-first machine learning-based advertising...

New York United States James Lawson Vikrant Gandhi Adtheorent Health Predictive Audience Prnewswire Adtheorent Health

Source: prnewswire.com

Why privacy changes demand a better approach to targeting: Real world data

August 17, 2022

Building custom audience segments can help marketers better reach consumers.

Marc Iskowitz Katie Carr Network Advertising Initiative World Diabetes Audience Quality

Source: mmm-online.com

DeepIntent Adds More Leading Data Providers to its Audience Marketplace, Simplifying Pharma Campaign Planning and Optimization

July 13, 2022

/PRNewswire/ -- DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, today...

Jen Werther Chris Shattuck Sloan Kettering Matt Apprendi Lg Ads Solutions Prognos Health

Source: prnewswire.com

How Continuous Optimization of Marketing Outcomes Improves Brand Performance and Patient Outcomes

October 22, 2021

Andrew Burkus, Principal of Omnichannel Marketing at IQVIA shares how continuous optimization of marketing outcomes improves brand...

Andrew Burkus Continuous Optimization Marketing Outcomes Improves Brand Performance Patient Outcomes Andrew Burkus Principal Omnichannel Marketing

Source: hitconsultant.net

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