Luxury goods retail faces a $30 billion annual loss due to counterfeiting, prompting a shift to advanced technologies like blockchain and tokenization. These innovations ensure product authenticity and protect brand reputation. Blockchain tracks products from manufacture to sale, offering easy verification for consumers. Tokenization creates unique digital fingerprints for each product, enabling instant authenticity checks via QR codes or apps. Despite challenges in setting up infrastructure, these technologies promise to revolutionize the industry, enhancing transparency, building trust, and securing luxury goods' integrity.
Pune is set to host its first packaging exhibition, in June 2024, the PackVision Expo 2024. The show is scheduled to take place from 13 to 15 June, 2024, at the Autocluster Exhibition Centre, Pimpri Chinchwad.
Consumerism: The non-deceptive market is the most critical aspect fueling widespread counterfeiting and Illicit trade across the country and plaguing almost all industries, the think-tank said.
The Food Safety and Standards Authority of India (FSSAI) has formally launched a new set of strict standards to define high-value whiskey products, in a bid to further cut down alcohol adulteration in the country.
Leading India’s fight against counterfeiting for many decades, The Authentication Solution Providers' Association (ASPA) has taken on the ambitious challenge of targeting zero counterfeiting in India. ASPA in association with Messe Frankfurt India hosted the fifth edition of the flagship Traceability and Authentication Forum on 6 and 7 July in Delhi to encourage and nurture traceability, authentication and anti-counterfeiting ecosystem in the country.
With the theme focusing on Zero Counterfeiting, the fifth edition of the Traceability and Authentication Forum will be held on 6-7 July 2023 at Hyatt Regency, New Delhi. The two-day summit will feature a series of technical presentations and panel discussions along with a mini expo and will open up new avenues for learning about anti-counterfeiting and traceability technologies, solutions and systems.