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I think its interesting, they said zima will be back zune, get the music player is gone. i went and looked up, i thought, are they going to bring back bartels and james, but those still exist. it makes you put your age on the web site, so who are these young people looking them up? >> they dont even know what it is. >> tom: kirsten, do you like zima? >> i did not it was, i was born in 1988. as soon as i looked it up and i saw this commercial, i thought i totally get it. it people want to go back...